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Topic: ZenithOptimedia

For Brands, 2015 Is Shaping Up to Be the Year of Positivity Why Dove, Coca-Cola and McDonald’s are smiling at millennials

Can a brand help improve a consumer's state of mind or even dare to make them happier? That's what marketing for brands like Coca-Cola, McDonald's and Dove is attempting in…

March 3, 2015, 12:00 AM EST

HomeAway Invests 'Tens of Millions of Dollars' in Global Campaign New CMO wants to appeal to modern families, pet owners and millennials

HomeAway last summer hired its first global chief marketing officer in Mariano Dima, who had served in the same role for Visa Europe, and promised to increase ad spending worldwide…

February 23, 2015, 6:00 AM EST

Nielsen Mistake Means Ratings Are Even Lower Than We Thought Gaffe at season’s start couldn’t have come at a worse time

Given that it premiered Sunday night, it seems like the right time to ask: Is The Walking Dead the only thing young people watch? This past season, the AMC show ranked…

October 12, 2014, 9:08 PM EDT

Ava Jordhamo Takes COO Role at ZenithOptimedia Previously was president of the group

ZenithOptimedia North American president Ava Jordhamo is assuming a new role at the media group. As chief operating officer for the region, Jordhamo will oversee operations and diversified services (including Newcast),…

June 18, 2014, 4:47 PM EDT

ZenithOptimedia Brings New Strategy to Cannes Owned media is topic of two sessions next week

ZenithOptimedia will use the high profile of Cannes to discuss its new "Owned First" strategic approach. The strategy centers around how marketers prioritize and allocate resources across paid, owned and earned…

June 9, 2014, 12:18 PM EDT

ZenithOptimedia Expects Ad Spending to Rise in Each of the Next 3 Years Growth due to the global economy’s progress

ZenithOptimedia predicts that global ad spending will rise 5.5 percent to $537 billion in 2014, up from $509 billion in 2013. The estimated growth is a reflection of the global economy’s…

April 7, 2014, 1:21 PM EDT

ABC Is Top Banana in 4A’s Homes ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

March 18, 2014, 10:34 AM EDT

Zenith CEO Steve King: Mobile Will Be the 4th-Largest Ad Medium by 2016 Agency execs predict big growth

At the UBS Media and Communications conference in midtown Manhattan, high-level executives from three major media agencies—GroupM's futures director Adam Smith, Zenith Optimedia's global CEO Steve King and Magna Global's…

December 9, 2013, 1:16 PM EST

Publicis Groupe in Talks to Acquire Walker Media Stake Deal with M&C Saatchi unit not done yet

Publicis Groupe confirmed it is in discussions with M&C Saatchi about purchasing a “significant” stake in the company’s Walker Media unit. London-based Walker Media works in the U.K. for clients…

November 21, 2013, 10:08 AM EST

Publicis-Omnicom Merger Set Publicis will make 'major corporate announcement' Sunday

A formal announcement about a merger between Publicis Groupe and Omnicom will be made Monday, sources said. A deal seemed increasingly likely over the weekend as Publicis Groupe said it would…

July 26, 2013, 8:05 PM EDT

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