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Topic: Zenith Media

MediaVest Ends the Year With a Shot of Jack Daniels

Wins Brown-Forman's global media account

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

FX Networks Taps Zenith Media

For media planning and buying

Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles…

Electrolux Moves Business to Zenith Media

Snags media planning and buying from Prometheus

Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus. The Publicis Groupe shop won the business after a…

JPMorgan Chase Embraces Its New Digital Shop

Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

Ava Jordhamo Takes COO Role at ZenithOptimedia

Previously was president of the group

ZenithOptimedia North American president Ava Jordhamo is assuming a new role at the media group. As chief operating officer for the region, Jordhamo will oversee operations and diversified services (including Newcast),…

Reckitt Benckiser Expands Its Media Agency Roster

Units of Interpublic, Dentsu pick up business

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's Zenith Media…

Reckitt Benckiser Reviews Its Global Media Account

Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

Why Native Ads Are Bad News for Some Agencies

Publishers, clients pose a threat to creative shops

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…

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