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Topic: Zenith Media

General Mills Awards Global Media Duties to Mindshare

Move quickly follows agency's U.S. win amid consolidation

Mindshare, which three weeks ago won U.S. media chores for General Mills, has now added global duties for the Minneapolis-based packaged-goods titan. The consolidation at the agency, a unit of WPP's…

Mindshare Wins General Mills With Array of Ideas for Paid, Owned, Earned and Shared Media

Zenith was the longtime incumbent

Another big media review has reached its conclusion, with packaged-goods giant General Mills selecting Mindshare as its new U.S. partner. "Our new partnership with Mindshare in the U.S. will help us…

This Is General Mills' First Big Media Review in 14 Years

Becomes the 20th marketer in 6 months to launch a media search

General Mills is launching a media review, the company confirmed tonight. And like Procter & Gamble, the company hasn't reviewed its media business in more than a decade, a timeframe in…

21st Century Fox Hopes to Complete its Massive Media Review By Year's End

Spends about $1 billion in media annually

The consultant behind 21st Century Fox's global media review is no stranger to such searches. In fact, MediaLink handled the 2011 review triggered by Comcast's acquisition of NBCUniversal. The latest search comes…

Scotts Miracle-Gro Picks Mediahub to Handle Its Media Business

Agency succeeds MEC after review

Scotts Miracle-Gro is moving on. After years with MEC, the brand is shifting its media account to Mediahub, the media arm of Mullen, Scotts has confirmed. Scotts' media spending totals about…

MediaVest Ends the Year With a Shot of Jack Daniels

Wins Brown-Forman's global media account

A year that began bitterly with the loss of Microsoft, is ending sweetly with some Jack Daniels, as MediaVest has landed global media responsibilities for Jack Daniels' parent company Brown-Forman,…

Here Are the 4 Finalists in Brown-Forman's Media Review

Global spending totals $100 million annually

Four agencies are preparing for final presentations in Brown-Forman's global review of its media business. Beyond the incumbent—UM—the contenders are Maxus, MediaVest and Zenith Media, confirmed Russel Wohlwerth, principal of External…

FX Networks Taps Zenith Media

For media planning and buying

Zenith Media will take over the media planning and buying for FX Networks' television and digital media business from Media Storm. The account will be managed at Zenith's Los Angeles…

Electrolux Moves Business to Zenith Media

Snags media planning and buying from Prometheus

Electrolux Major Appliances North America is shifting the duties for its U.S. media strategy, planning and buying to Zenith Media from Prometheus. The Publicis Groupe shop won the business after a…

JPMorgan Chase Embraces Its New Digital Shop

Publicis Groupe's Roar arose from last year's global pitch

It's still early stages for Roar, the new shop that Publicis Groupe created to handle JPMorgan Chase's global digital business, but so far a bank marketing leader likes what he…

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