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Topic: Zenith Media

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Reckitt Benckiser Expands Its Media Agency Roster Units of Interpublic, Dentsu pick up business

Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's Zenith Media…

December 17, 2013, 10:51 AM EST

Reckitt Benckiser Reviews Its Global Media Account Expects to complete the process by year's end

Reckitt Benckiser has launched a global review of its media planning and buying business. The review encompasses both traditional and digital media buying. A global media spending figure was not immediately…

August 2, 2013, 10:20 AM EDT

Why Native Ads Are Bad News for Some Agencies Publishers, clients pose a threat to creative shops

When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS…

January 8, 2013, 6:10 AM EST

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