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Topic: Zenith

These 12 Media Agency Execs Set the Bar for Smart, Innovative Work in 2016

Adweek's new class of Media All-Stars

Synopsizing the diverse talents of Adweek's Media All-Stars—an annual celebration of the best minds in the media agency world—gets a little harder every year. And not because it's hard to…

Newly Restructured Publicis Media Announces 3 Major Appointments on Its U.S. Team

Another set of changes at the company

Roughly one month after announcing a consolidation plan that reorganized its media agencies into four global brands, Publicis Groupe has announced a number of appointments to the newly organized U.S.…

ABC Is Top Banana in 4A’s Homes

ZenithOptimedia, Collective study lights the path to optimized media buys

Although it’s destined to finish last again this season among broadcast’s Big Four, ABC boasts a much higher profile in the homes of ad agency types. According to a new study…

UM Wins Hershey's Global Media

OMD was incumbent

The Hershey Co. consolidated its global media planning and buying at Interpublic's UM network, sources said. Finalists in the review included Publicis Groupe’s Zenith and incumbent Omnicom’s OMD. In July, when Hershey's…

PHD Wins Carnival Cruise Lines' Media Account

Previously handled by Havas Media

Omnicom’s PHD has been selected as the new media agency for Carnival Cruise Lines, following a review in which incumbent Havas Media (formerly MPG) did not defend. Other finalists in the…

WPP's m/SIX Enters the U.S. Market

Stopforth leads the charge in N.Y.

U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a former…

A Closer Look at Potential Conflicts at Publicis Omnicom

Will marketers be more forgiving than in the past?

How much client-conflict fallout will the blockbuster Publicis-Omnicom deal really spawn? Even Omnicom CEO John Wren himself said he anticipates that some conflict-related "difficulties" will grow out of the merger. Still,…

Agencies Square Off in Hot Dog Eating Contest

Digitas, Horizon, MEC, Zenith and more stuff their faces today in NYC

If you're agency staffer in New York today and want to see industry peers do their best Takeru Kobayashi impressions (i.e., stuff their faces with frankfurters), you might want to…

IAB Fires Back With an Open Letter to Digital Buyers

CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

Digital Buyers Implore Ad Sellers to Get Their Act Together

Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

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