Zenith | Adweek

IAB Fires Back With an Open Letter to Digital Buyers CEO Rothenberg calls for agencies to address fragmentation issues By Mike Shields

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

May 9, 2013, 6:31 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits By Mike Shields

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

Kohl's Hires Zenith for Media Selection follows three-month review By Gabriel Beltrone

Kohl's has confirmed its hiring of Zenith for media planning and buying. In a statement, a Kohl's representative said, "We believe that they will help us deliver on our marketing strategy…

March 15, 2013, 5:16 PM EDT

Can TV Buyers Adapt to a Digital Model? Real-time exchanges By Mike Shields

Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously…

March 11, 2013, 11:30 PM EDT

Media Buyers Suit Up for NFL Season NFL Network leverages fantasy draft as a means to sell its 13-game slate By Anthony Crupi

The National Football League is putting on its game face, huddling up with media buyers from 16 leading agencies for its annual Fantasy Football Draft party. In what will be the…

August 23, 2012, 8:00 PM EDT

Topic: Zenith