Topic: Zefr

How Celebrities With the Best Instagram Engagement Are Helping Brands

A look at the top 5 stars to partner with

While Instagram is becoming a bigger advertising platform, marketers can still sign content deals with celebrities to work around paying the app for promos. So Zefr dug through celebrities' Instagram engagement data…

On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

Zefr e-book argues that marketers need to cater to Beauty Gurus, Sneakerheads

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows,…

Forget Amazon. YouTube Is Where Shoppers Do Research

More and more consumers using video to research products, per Zefr exec

So, you’re interested in buying something new for yourself or a loved one— something that needs to live up to your expectations. But long before you pull out your credit card,…

Fans Crush Brands When It Comes to YouTube

Branded content pales in comparison to user-produced fare, per Zefr

YouTube is increasingly becoming the most influential social network, and the place where pop culture is born. In fact, according to Cisco’s new Visual Networking Index forecast, video usage is…

Web Video's New Buddy?

Top YouTube channel aims to become backbone of video ad sector

Does the exploding Web video media business need its own Buddy Media? Surely, with 50 more YouTube channels coming down the pike, joining the 100 or so funded channels rolled out…