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Topic: Zeebox

Bravo's Top Chef Crammed With Integrations This Season

Toyota, Kraft, Cigna, Chase Sapphire Preferred among sponsors

Turn on Top Chef this season and you may see a prominently featured Toyota Corolla, a branded spot during a commercial break with the show's performers showcasing Philly cream cheese—or…

VivaKi Study: 2/3 of Zeebox Use Happens During Commercials

Researchers see high clickthrough rates when apps launch simultaneous ads

It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi). Per the study,…

Zeebox Adds New TV Rooms Social Feature

Bravo taps app for 100th episode of The Real Housewives of Orange County

Zeebox, the social network-enabled second-screen app, is adding a feature called TV rooms, which the company describes as a Facebook to connect TV fans, creators and actors. Variety reports that Bravo…

Meet the Press Strikes Second-Screen Sponsorship With Shell on Zeebox

App will offer exclusive content

This summer, Meet the Press viewers using the second-screen app Zeebox will be presented with exclusive content sponsored by Shell, including photos from the Sunday talk show and surveys centered…

The Spot: TV's Best Friend

Mother introduces second-screen app Zeebox in quirky ads celebrating other great partnerships

IDEA: Cookies and milk. A prom queen and her limo. A slow-running teenager and a horror-movie monster. Some things were meant to be together. You can add Zeebox and your…

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