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Topic: Zappos

Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

Some are not amused

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding…

Adweek's VIP Guide to CES Side Trips in Las Vegas

From shopping to nightlife to art, our tips for unforgettable experiences

Thousands will pour into Sin City this week for the annual Consumer Electronics Show, a destination where even the the most seasoned conference goer can become overwhelmed with the sheer…

Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

These marketers think big by going small

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But…

Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants'

Marketing blitz pokes fun at phone maker

As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed…

Zappos Hilariously Takes Down Kanye West, but CEO Insists: 'I Admire Him'

Tony Hsieh on the 'sh-t products' scuffle

Kanye West takes no prisoners, as displayed during his rant against Zappos CEO Tony Hsieh on novelist Bret Easton Ellis's podcast on Monday. "I got into this giant argument with the…

Social Media Usage Swells at New York Fashion Week

Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform

Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

Media Plan of the Year 2012

Adweek honors the most innovative and effective brand blueprints of the last year

With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…

Zappos Chief Says Culture Key to Success

Tony Hsieh describes path from pizza to e-tailing

It’s hard to imagine corporate America adopting Zappos’ quirky culture, which asks its employees to be creative and adventurous and actually encourages interoffice dating. But executives who would reject the…

Q&A: Nude-Photo Artist Accuses Zappos of Ripping Her Off

'It's not cool,' says Erica Simone

• Note: One of the images below features nudity. NSFW. When Zappos unveiled its "More Than Shoes" campaign earlier this summer, featuring naked women on the streets of New York, it…

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