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Topic: Zappos

Zappos' Cool New Shoebox Can Be Cut Up and Repurposed in a Bunch of Unique Ways

Part of aspirational #ImNotABox campaign

Zappos wants you to think outside the box. Beginning with the box itself. On June 1, the online retailer will begin shipping some shoes in a very cool new box (designed…

Here Are 6 Must-See Tech Categories for Marketers at CES

From smart lawnmowers to budget-friendly VR

Not so long ago, the Consumer Electronics Show was crammed with futuristic gadgets that seemed years away from becoming mainstream fixtures for consumers. But with the quick evolution of technology…

Get a Crappy Present? Zappos Will Trade You a $100 Gift Card and Give the Gift to Charity

Regardless of where it was bought

Face it, we all end up with the occasional unwanted gift, and returning them can often be more trouble than it's worth. But Zappos is trying to fix that. For the…

Ad of the Day: Why Zappos Delivered 1,900 Boxes to Hanover, N.H., That No One Ordered

Under cover of night

Zappos has always taken its "Delivering happiness" mantra seriously, at least where customers are concerned. To express it this holiday, and alongside agency Mullen Lowe, it pulled a stunt that's almost…

Watch Zappos Cleverly Punk Google by Ambushing Its Cupcake Truck

The ultimate promotional hijacking

Google recently promoted its new photo app by setting up a food truck in Austin that gave away free cupcakes. That was cool. Then a giant cardboard Zappos box set…

Inspiring or Insulting? Lyft's Unusual Offer to Small Shops in Its Review Gets Mixed Reaction

Some are not amused

The ride-hailing service Lyft is offering a slot in its search for a lead creative agency to a small shop that can prove its worth. And some firms are responding…

Adweek's VIP Guide to CES Side Trips in Las Vegas

From shopping to nightlife to art, our tips for unforgettable experiences

Thousands will pour into Sin City this week for the annual Consumer Electronics Show, a destination where even the the most seasoned conference goer can become overwhelmed with the sheer…

Meet 7 Brands That Are Building the Future of Digital Retail Through Innovation Labs

These marketers think big by going small

At first glance, Westfield San Francisco Centre appears to be a typical American shopping mall with the usual rotation of mass-market retailers, a food court and a movie theater. But…

Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants'

Marketing blitz pokes fun at phone maker

As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed…

Zappos Hilariously Takes Down Kanye West, but CEO Insists: 'I Admire Him'

Tony Hsieh on the 'sh-t products' scuffle

Kanye West takes no prisoners, as displayed during his rant against Zappos CEO Tony Hsieh on novelist Bret Easton Ellis's podcast on Monday. "I got into this giant argument with the…

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