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Topic: Zappos

Zappos Mocks Apple's Super-Size iPhone 6 With 'Mobile-Ready Pants' Marketing blitz pokes fun at phone maker

As evidenced by Apple’s unveil of the long-awaited new iPhone today, smartphones keep getting bigger and bigger. Zappos wants to capitalize on that buzz with a marketing stunt featuring a product dubbed…

September 9, 2014, 3:30 PM EDT

Zappos Hilariously Takes Down Kanye West, but CEO Insists: 'I Admire Him' Tony Hsieh on the 'sh-t products' scuffle

Kanye West takes no prisoners, as displayed during his rant against Zappos CEO Tony Hsieh on novelist Bret Easton Ellis's podcast on Monday. "I got into this giant argument with the…

November 21, 2013, 2:22 PM EST

Social Media Usage Swells at New York Fashion Week Digital threads are on trend at this year's shows

Designers and presenting partners came prepared to interact with attendees and fans at home via social media networks and hashtags. In addition to shows streaming live on the Mercedes-Benz official…

September 6, 2013, 2:52 PM EDT

Pinfluencer Adds Image Recognition Tech to Pinterest Analytics Platform Firm eventually plans to add SKU-level matching

Pinterest attribution can be complicated for marketers. The main issue is that someone could pin a product image from one page on a brand’s site, but that page could feature…

January 29, 2013, 5:01 AM EST

Media Plan of the Year 2012 Adweek honors the most innovative and effective brand blueprints of the last year

With the proliferation of media choices comes the natural evolution of media strategies. Here, Adweek singles out some of the most innovative and effective brand blueprints of the last year…

July 23, 2012, 12:04 AM EDT

Zappos Chief Says Culture Key to Success Tony Hsieh describes path from pizza to e-tailing

It’s hard to imagine corporate America adopting Zappos’ quirky culture, which asks its employees to be creative and adventurous and actually encourages interoffice dating. But executives who would reject the…

October 4, 2011, 7:04 PM EDT

Q&A: Nude-Photo Artist Accuses Zappos of Ripping Her Off 'It's not cool,' says Erica Simone

• Note: One of the images below features nudity. NSFW. When Zappos unveiled its "More Than Shoes" campaign earlier this summer, featuring naked women on the streets of New York, it…

August 5, 2011, 2:19 PM EDT

Ladies Get Naked in Public for New Zappos Campaign

Zappos wants you to know it sells more than shoes. So, in new ads from Mullen, the online retailer shows women wearing … only shoes? Yes, the creative approach here—showing…

July 11, 2011, 2:11 PM EDT