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Topic: Zambezi

How Bethenny Frankel Turned Reality Stardom Into a Business Empire

The Real Housewife on expanding her Skinnygirl brand

I t's a well-known fact that reality stars, despite the authenticity implied by the genre's name, often turn out to be very different in real life than they appear on…

TaylorMade Reminds Golfers It Won't Be Long Before They Can Hit the Links

First work from new creative lead

While much of the country can only dream about being on the links this winter, TaylorMade Golf Co. is reminding serious golfers it won't be long until they can try…

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits

Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

These Sharks Are the OGs of Venice Beach

Zambezi aims to turn consumers into fans

Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif. What if not all sharks live in the water? A block east of the…

Crispin Porter + Bogusky Lands NBA 2K Franchise

Nabs the business from independent agency Zambezi

After a pitch, Crispin Porter + Bogusky in L.A. has won creative duties for the NBA 2K franchise. NBA 2K tapped CP+B to help launch the next edition of its video…

The Kardashians Can't Save Sears

Famous-name labels used to work well for the retailer

Retailing serves up its share of difficult lessons. Among them: Sometimes celebrity endorsements work magic, sometimes not. Given all the variables involved, it’s tough to make direct comparisons, but the ads…

Silicon Beach: Southern California's New Ad Agency Hot Spot

Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

A Guide to L.A.'s Biggest and Buzziest Shops

The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

Katy Perry Brings Popchips Back From the Brink in New Ads

Print work follows Kutcher debacle

Following a pretty disastrous campaign starring Ashton Kutcher, which was sunk by complaints of racism, Popchips is back with one of the more inoffensive endorsers around: Katy Perry. In four…

Ashton Kutcher Is Back on the Market in Popchips Campaign

Ads spoof dating-site videos

Demi Moore will not be terribly impressed by the new Popchips ad campaign, starring her ex, Ashton Kutcher, in which he looks for love in spoof dating-site videos. Kutcher plays…

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