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Topic: Zambezi

LeBron's Brand Shifts to 'the Good Guy' and Cash Windfall Awaits Could mean $50 million to Cleveland franchise

In the first hour today after LeBron James revealed he was going back to play for the Cleveland Cavaliers, the development was mentioned on Twitter 1.44 million times, per Kontera.…

July 11, 2014, 3:45 PM EDT

These Sharks Are the OGs of Venice Beach Zambezi aims to turn consumers into fans

Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif. What if not all sharks live in the water? A block east of the…

May 15, 2014, 6:52 AM EDT

Crispin Porter + Bogusky Lands NBA 2K Franchise Nabs the business from independent agency Zambezi

After a pitch, Crispin Porter + Bogusky in L.A. has won creative duties for the NBA 2K franchise. NBA 2K tapped CP+B to help launch the next edition of its video…

April 23, 2014, 12:40 PM EDT

The Kardashians Can't Save Sears Famous-name labels used to work well for the retailer

Retailing serves up its share of difficult lessons. Among them: Sometimes celebrity endorsements work magic, sometimes not. Given all the variables involved, it’s tough to make direct comparisons, but the ads…

September 4, 2013, 10:24 PM EDT

Silicon Beach: Southern California's New Ad Agency Hot Spot Media, tech and ad players jostle for space in seaside burgs

Chris Raih wanted to settle somewhere funky and hip with ready access to creative talent when he was scouting a Southern California location in 2006 for his about-to-launch ad agency…

July 8, 2013, 10:24 PM EDT

A Guide to L.A.'s Biggest and Buzziest Shops The SoCal agencies everyone's talking about

1. Gifted Youth Chris Bruss, president; Dal Wolf and Josh Martin, executive producers; Ryan McNeely, creative director Head count 7-20, depending upon booked jobs Clients Pepsi MAX, Old Milwaukee, New Era, GameFly 2. Goodness…

July 7, 2013, 11:09 PM EDT

Katy Perry Brings Popchips Back From the Brink in New Ads Print work follows Kutcher debacle

Following a pretty disastrous campaign starring Ashton Kutcher, which was sunk by complaints of racism, Popchips is back with one of the more inoffensive endorsers around: Katy Perry. In four…

September 6, 2012, 1:44 PM EDT

Ashton Kutcher Is Back on the Market in Popchips Campaign Ads spoof dating-site videos

Demi Moore will not be terribly impressed by the new Popchips ad campaign, starring her ex, Ashton Kutcher, in which he looks for love in spoof dating-site videos. Kutcher plays…

May 2, 2012, 11:08 AM EDT

Jennifer Aniston starring in ad, not sex tape

The luddite Jennifer Aniston turns in a winning performance in this new Glacéau Smartwater spot, even though the premise is pretty stale. She is joined by Keenan Cahill, Paul "Bear"…

March 7, 2011, 3:00 PM EST

Gary Busey & Vitaminwater kill your fantasy

If you weren't already scared of Gary Busey, you will be after watching this. Vitaminwater tapped Busey to play a fantasy-football lawyer in new spots by Zambezi in L.A.…

August 19, 2010, 9:01 AM EDT

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