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Topic: Zac Moffatt

2012 Voters Are Going Further 'Off the Grid'

More aren't seeing political ads on TV

Mitt Romney's digital director, Zac Moffatt, is among those who have pointed to data showing voters in key swing states like Florida and Ohio are watching less live TV and…

How to Reach Off-the-Grid Voters in Ohio

Romney's digital director stresses importance of online advertising

Yesterday at Personal Democracy Forum, a yearly gathering of technologists and political elites, Mitt Romney's digital director Zac Moffatt laid out an interesting challenge facing his boss and President Obama—particularly…

Romney Digital Director Dishes About the Election

Zac Moffatt talks privacy, memes and engagement strategies

It's rare during an election season to hear from the folks behind the curtain, but attendees of this year's Personal Democracy Forum were privy to a panel discussion with Republican…

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