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Topic: Y&R

For Its Super Bowl Ad, Colgate Asks You to Turn the Water Off When You Brush

A 30-second version of the brand's popular campaign

Colgate, a first-time Super Bowl advertiser, today released the full 30-second spot it will air on Feb. 7. You won't find any Colgate products in the ad. Instead, the spot discusses…

Infographic: 6 Types of Shoppers and the Brands They'll Pay More For

New data from Y&R's BAVLab

As more shoppers shift their attention to mobile, retailers need to understand the different types of shoppers and how they use technology to make their purchases. A new study from Y&R's BAVLab…

Infographic: How Key Lifestyle Brands Resonate With Millennials, Gen Xers and Boomers

Almost everyone loves Enterprise and Southwest

Y&R BAV Worldwide asked consumers to choose their favorite brands in specific categories. "Consumers of all ages want brands to feel personalized and meaningful to them," said Y&R BAV president…

Hyundai Just Hacked Instagram With a Quiz That Leads You to the Right SUV

Meanwhile, Land Rover rolls out elaborate adventure stories on the platform

Here's a neat use of Instagram by Innocean USA for Hyundai—an easy-to-follow quiz that uses 18 separate Instagram accounts and nearly 400 images to help SUV buyers decide whether the…

Xerox Is Just as Tired of Tech Jargon as You Are

New campaign repositions brand as simple solution

Skewering business jargon, especially tech jargon, seems to be the latest marketing trend for business-to-business companies. Xerox's new campaign is the most recent effort, positioning the brand as the more…

Amélie Director Jean-Pierre Jeunet Introduces Lavazza to North America

Bringing magical realism to coffee

For Lavazza, coffee is much more than a beverage—it's an art form. That's certainly the message of the brand's first North American campaign from French director Jean-Pierre Jeunet, who is known…

Dell's Back-to-School Campaign Is a Docuseries About Young Achievers

Targeting teens with aspirational videos

Last year, Dell tapped YouTube influencers for its back-to-school campaign. This year, the brand is taking things to the next level, moving beyond young Internet celebrities (though this campaign still…

Y&R Wins Media Grand Prix for App That Lets Women Call for Help by Shaking Their Phones

4 U.S. campaigns win gold

CANNES, France—Another female-empowerment campaign has triumphed at Cannes, with the Media Grand Prix going to a fascinating Vodafone app from Y&R Istanbul that lets women in Turkey call for help…

Infographic: Need a Father's Day Gift? These Are the Top 10 Brands Dads Desire

Unlike frugal-minded moms, new fathers like to splurge

With Father's Day just a few days away, Y&R has released a new study showing how the modern dad differs from his ancestors. Once the definitive "head of the household," dad…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

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