Advertisement

Topic: Y&R

Xerox Updates Its Iconic 1977 'Brother Dominic' Super Bowl Spot for Our Digital Age

Y&R remakes the 'first viral ad'

In 1977, Xerox made what remains one of TV's most popular ads, more than 30 years before social networks revolutionized media consumption. The spot aired during Super Bowl XI and starred…

Y&R Looks to Build on Its Momentum With New Global President and Other Key Hires

David Patton joins from Grey

David Patton has been named global president of Y&R, effective January 2017. Patton will be based in the London office and will report to the agency's global chief executive David…

The Where Factor: How Location Data Offers a New Marketing Edge

Brands must provide value if you share your whereabouts

Location. Location. Location. It's not just a crucial factor in real estate. Whether one is globe-trotting or strolling through the Lower East Side of Manhattan, an individual's longitudes and latitudes…

Y&R Imagines the Sad Wasteland of All Those Shopping Carts You've Abandoned Online

RetailMeNot ads aim to close the sale

Do you ever abandon an online shopping trip mid-search, only to discover your potential purchases weeks or months later, still languishing in the cart? Online discount code hub RetailMeNot and agency…

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

It's almost like it wasn't virtual

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably…

House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix

CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of…

Why Agencies Will Be a Barometer of Brexit's Fallout and Potential for Recovery

Y&R Global CEO David Sable reflects on the U.K.'s grim tidings

  brightcove.createExperiences(); CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to…

Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media

Tasty idea from the burger giant

CANNES, France—After winning a Grand Prix in Print & Publishing at the Cannes Lions festival earlier this week, Y&R New Zealand won another Grand Prix tonight, this time in the…

Y&R's 'McWhopper' for Burger King Gobbles Up Print & Publishing Grand Prix at Cannes

A newspaper ad that lit the spark for a viral explosion

CANNES, France—Y&R New Zealand's cheeky recipe for the "McWhopper"—a sandwich that Burger King proposed to collaborate on with McDonald's, but which didn't actually happen—won the Grand Prix in the Print…

The Fish at This Grocery Store Are So Fresh, They're Still Rattling Around in Their Boxes

Fun Y&R stunt reels in shoppers

Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank. The agency, working with…

Advertisement
Advertisement