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Topic: Y&R

Jaguar Gave People the Craziest VR Experience Ever With This Sneaky Prank

It's almost like it wasn't virtual

Jaguar's "Actual Reality" prank from a few months ago just won big at Cannes, taking home four Lions (a gold, two silvers and a bronze). It also would have probably…

House of Cards, #OptOutside and McWhopper Win Top Integrated Honors at Cannes

Frank Underwood's 'FU2016' campaign from BBH takes Grand Prix

CANNES, France—Frank Underwood is a man who gets what he wants. And today he clearly wanted a Grand Prix at the Cannes Lions. BBH New York's "FU2016" campaign for House of…

Why Agencies Will Be a Barometer of Brexit's Fallout and Potential for Recovery

Y&R Global CEO David Sable reflects on the U.K.'s grim tidings

  brightcove.createExperiences(); CANNES, France—When economic times are tight, as they're likely to be in the aftermath of Great Britain's decision to…

Y&R's 'McWhopper' for Burger King Adds Another Cannes Grand Prix, in Media

Tasty idea from the burger giant

CANNES, France—After winning a Grand Prix in Print & Publishing at the Cannes Lions festival earlier this week, Y&R New Zealand won another Grand Prix tonight, this time in the…

Y&R's 'McWhopper' for Burger King Gobbles Up Print & Publishing Grand Prix at Cannes

A newspaper ad that lit the spark for a viral explosion

CANNES, France—Y&R New Zealand's cheeky recipe for the "McWhopper"—a sandwich that Burger King proposed to collaborate on with McDonald's, but which didn't actually happen—won the Grand Prix in the Print…

The Fish at This Grocery Store Are So Fresh, They're Still Rattling Around in Their Boxes

Fun Y&R stunt reels in shoppers

Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank. The agency, working with…

National Geographic Just Did a Face Swap Ad Campaign, and It's Very Weird Indeed

Y&R's message of empathy gets lost

National Geographic has tried to put a 21st century spin on the idiom "Walk a mile someone else's shoes." Instead of shoes, people swap faces—a la Snapchat's face swap tool—in…

A Couple's First Kiss Comes Too Late in This Remarkable, Horrific Seat-Belt PSA

Love and loss, set to the perfect soundtrack

By and large, road safety ads are not a sunny category. Still, this new seatbelt PSA from South Africa manages to be impressively and powerfully dark.  Created by the government of…

How Dell's 'Future Ready' Campaign Captures the Heart (and Soul) of Tech Innovation

Y&R extends story of girl's heart transplant

If waiting for the next installment of Black Mirror is too taxing for you, fill your soul's vacuum with the latest installments of Dell's campaign "Future Ready." Created by Young &…

Y&R Targets Art Directors With Recruitment Ads on the Watermarks of Stock Photos

Clever outreach to talent in Prague

Advertising art directors spend a lot of time on stock photo websites. So, what better place to target them with a recruitment campaign? Y&R Prague did so recently, putting little "Now…

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