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Topic: Y&R

Y&R Wins Media Grand Prix for App That Lets Women Call for Help by Shaking Their Phones

4 U.S. campaigns win gold

CANNES, France—Another female-empowerment campaign has triumphed at Cannes, with the Media Grand Prix going to a fascinating Vodafone app from Y&R Istanbul that lets women in Turkey call for help…

Infographic: Need a Father's Day Gift? These Are the Top 10 Brands Dads Desire

Unlike frugal-minded moms, new fathers like to splurge

With Father's Day just a few days away, Y&R has released a new study showing how the modern dad differs from his ancestors. Once the definitive "head of the household," dad…

Ad of the Day: Y&R Ages Car-Crash Victims to Show What They'd Look Like Today

3-D portraits from New Zealand

Any road-safety campaign that uses actual victims in its advertising is bound to be difficult for the families involved. This latest, from Y&R New Zealand, is no exception. Indeed, it's…

Outtakes From the 'No More' Campaign Are More Powerful Than the Original PSAs

Y&R's 'Speechless' series

Sometimes, it's the unexpected things that happen on a commercial set that send the most powerful message of all. Case in point: the Joyful Heart Foundation's "No More" campaign against domestic…

NFL Players Say 'No More' to Domestic Violence and Sexual Assault in Powerful PSAs

Addressing the league's crisis

Nearly two dozen current and former National Football League stars appear in powerful new PSAs condemning domestic violence and sexual abuse. They look straight into the camera as they say "No…

Y&R Canada President and CEO Chris Jordan Exits After 12 Years

Five execs now comprise agency's senior leadership team

Y&R Canada president and CEO Chris Jordan departs after 12 years at the agency, Marketing Magazine reported. The agency hasn't released much information about the departure, but an agency rep provided…

Thailand Does It Again With an Ad That Will Leave You Bawling Like This Baby

Grab some tissues and your phone charger

We've all been there, as a father, family member or designated baby holder. Mom hands off her bundle of joy to you as she grabs four minutes of alone time…

Overgrown Beards Are Like Wild Animals Clinging to Your Face, Schick Ads Say

Y&R campaign urges men to 'free your skin'

Y&R New Zealand turns manly beards into cute animals for Schick's "Free Your Skin" campaign, which takes a bold anti-beard stance in this golden age of hirsute ruggedness.  Of course, sneering…

Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads

Y&R Paris has fun with famous works

Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to…

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335%

A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

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