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Topic: Youtube

Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral He's up for anything

Photo: Alfred Maskeroni Specs New gig Global head of digital video, Bloomberg Old gig Director, global digital marketing and programming, GE Age 45 Twitter @jpmarcum You started at Bloomberg in January as the global head of…

July 13, 2014, 7:58 PM EDT

DTAC’s Thailand Baby Video Goes Viral Tech marketer tries emotional spot

Thailand mobile phone company DTAC struck gold this week on the Adweek/VidIQ top 10 chart with its sob-inducing "Power of Love" spot. The two-minute clip—which is new to the chart…

July 10, 2014, 11:26 AM EDT

AwesomenessTV's Beth Greve: DreamworksTV Is A 'Giant Trailblazer' Wants to make the Internet safe for kids, teens and brands

In its short two-year existence, AwesomenessTV has gone from making one film featuring a YouTube star to becoming one of the Web's biggest portals for emerging online talent. With the…

July 6, 2014, 8:29 PM EDT

Google Boosts Music Offerings With Songza Deal Complements two other services in the space

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube. "Over the coming months,…

July 1, 2014, 7:43 PM EDT

A Look Back at Google's History of Social Media Failures Orkut, Buzz, Latitude, and it's still in the game

In some alternate social media history, the term Crush List is a verb—meaning to elevate a friend to the most prominent position within one’s social network. And somewhere MySpace founder…

July 1, 2014, 4:02 PM EDT

Manscaping Spot Kickstarts Gillette's YouTube Views New razor leads to video fanfare

Gillette is quickly racking up video views after enlisting YouTube to promote its first foray into body razors, according to this week’s Adweek/VidIQ top 10 chart. Gillette’s minute-long "100 years of…

July 1, 2014, 1:21 PM EDT

Taco Bell Discusses Its VidCon Documentary Brand wants to be young hungry eaters' friend

Taco Bell wants to be where young, hungry eaters are so it's making its presence known at Web video conference VidCon. To show how much connected youth idolize YouTube stars,…

June 28, 2014, 1:18 PM EDT

Nike Grabs 2 Video Chart Spots With World Cup Clips Knocks Adidas out with most views

Buzz around the World Cup is still going strong, underscored by two soccer-themed spots from Nike on this week’s Adweek/VidIQ top 10 chart. Nike’s "The Last Game" claimed the No. 1…

June 27, 2014, 11:19 AM EDT

Food Brands Capitalize on Fourth of July to Build Long-Term Digital Chops 3 marketers bet on Facebook, Instagram and video

Cracker Jack, Peanut Butter & Co. and StarKist are celebrating the Fourth of July this year with efforts that turn one-off campaigns into more strategic digital plans. All three brands’ efforts…

June 27, 2014, 6:07 AM EDT

7 New Things That YouTube Revealed At Vidcon A Sirius XM show, a new app and 2,000 sound effects

YouTube wants users to know it has heard the complaints about monetization and reach and wants to do everything it can to help. "I believe creators are the essence of YouTube. I know…

June 26, 2014, 10:33 PM EDT

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