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Topic: Youtube

Fullscreen Adds Former Hulu Chief as New COO

Andy Forssell comes aboard as multichannel network plans subscription offering

Fullscreen continues to gear up for a big 2016. Less than a month after hiring its first chief marketing officer, the multichannel network has added former Hulu executive Andy Forssell as…

Hot List: The 24 Digital Brands, Startups and Games That Defined 2015

Your picks and ours, from Snapchat to Apple Watch

Technology historians will remember 2015 as the year when we first talked about robots and drones without a sense of irony. And they’ll note it was the year when the…

Inside BBDO's Rapid-Fire Quest to Find the Perfect Twix Spot

Global competition pits 6 shops against one another

On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry…

Here’s a Look at How YouTube Became an Entertainment Powerhouse

The video site has come a long way from cat videos

Ten years ago, when YouTube made its debut, the video-sharing site was better known for its mindless cat videos than for hosting slickly produced content teeming with talent. Today, social…

Digital Media Management Turns Movie Stars and Brands Into Social Media Pros

L.A. agency counts Nicole Kidman and Elizabeth Banks as clients

Specs Who Vp Adam Reynolds (l.) and CEO Luigi Picarazzi What Full-service agency Where Los Angeles As Nicole Kidman's personal assistant for five years, Digital Media Management CEO Luigi Picarazzi found out that…

With These 2 New Products, YouTube Hopes to Make the Season Bright for Retailers

Connecting shoppers and stores

With the holiday shopping season on the horizon, YouTube is rolling out two products designed to help retailers. After testing a pair of shopping-based products with a few select companies,…

Facebook's 'Freebooting' Piracy Problem Just Cost Casey Neistat 20 Million Views

Lingering theft issues anger video creators

Casey Neistat, who has 1.5 million YouTube subscribers, recently created a fun Halloween video called "Aladdin in Real Life" with his friend, Jesse Wellens, and they quickly garnered more than…

Want TV-Level Ad Reach? The Solution Isn't Facebook or YouTube. It's Both

Analysis shows a holistic approach is key

The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. Andreas Goeldi The coupling of YouTube's intent-driven user behavior with Facebook's…

13-Year-Old YouTube Star Died of Undiagnosed Heart Condition, Family Says

Caleb Bratayley was a centerpiece of channel with 1.9 million subscribers

The family of YouTube star Caleb Bratayley announced today the 13-year-old died of an undiagnosed heart ailment. "The doctor confirmed today that Caleb passed away from a heart condition called Hypertrophic…

Is Your Media Agency Operating at the Speed of Culture?

Planning will determine your future in the digital era

We've all become quite comfortable acknowledging what's now a widely adopted common truth—the velocity of change in modern media culture is so fundamentally disruptive that adapting to the shift is…

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