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Topic: Youtube

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

Top 10 Branded Videos: LG Hits Gold With Vine Star Expands on short-form social videos

Zach King is best known for cranking out six-second Vine videos on behalf of brands like Chrysler, Lacoste and Buick. In his latest work, LG recruited King to create four…

October 22, 2014, 8:00 AM EDT

YouTube Stars Plunge Into The Hunger Games' Fictional Universe to Market Latest Film Google and Lionsgate blur fact and fiction

Google and Lionsgate have teamed up for an innovative marketing campaign to promote The Hunger Games: Mockingjay, Part 1. Using YouTube Space LA and Google's Art, Copy & Code project—which…

October 20, 2014, 2:24 PM EDT

16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool Exec says his team has been able to 'maintain our independence'

There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York. And 16 months after Yahoo CEO Marissa Mayer frankly…

October 20, 2014, 6:15 AM EDT

YouTube's Famous 'Slow Mo Guys' Get You Up to Speed in Ads for the Video Site They 'make every second epic'

The Slow Mo Guys are shifting into the fast lane. As part of YouTube's ongoing effort to introduce its popular channel stars to a wider audience, Gavin Free and Dan Gruchy…

October 17, 2014, 2:37 PM EDT

Holiday Inn's Digital-Only Approach Has Generated 175 Million Video Views So Far Instagram also has been a key driver

Holiday Inn is three months into its first digital-only campaign, dubbed Journey to Extraordinary, and the brand doesn't appear to have any regrets. "Over a hundred million views of our video…

October 17, 2014, 1:53 PM EDT

Is Def Jam Pulling Away From YouTube? Publishers turned off by lack of revenue, ad control

It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire, for…

October 15, 2014, 2:29 PM EDT

Top 10 Branded Videos: Coke Takes Mobile Gaming to the Street And Paris passersby get their groove on

Coca-Cola has a creative way to entice you to download its mobile app: Stage an outdoor event with some popular dancers and upload the footage to YouTube. The soda giant makes…

October 15, 2014, 1:27 PM EDT

Fusion and Maker Studios Team Up With Cross-Platform Partnership Will feature unscripted clips

Media company Fusion and online video network Maker Studios have joined together in a cross-platform partnership to theoretically expand the reach of both companies. The partnership will include a "Maker Block"…

October 13, 2014, 2:50 PM EDT

5 Bold Moves Starbucks Made in a Month That Have People Buzzing With digital at the core

Even for a busy brand, Starbucks has been unusually active since Labor Day. Here are a handful of intriguing plays by the Seattle-based java giant in the last few weeks. 1.…

October 10, 2014, 1:45 PM EDT

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