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Topic: Youtube

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

'Taking a bold stride away from interruptive advertising'

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during…

Disney Is Giving PewDiePie His Own Network

YouTube star will recruit like-minded creators

The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called…

Who Are the Year's Best-Loved Brands? Hint: Half Are Probably Younger Than You

Digital is dominating in the battle for hearts and minds

Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of…

GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options

Brand is ready to move swiftly as headsets hit the market

GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips. During YouTube…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

Ad of the Day: Homer Simpson Buys YouTube Ads for His Small Business, Mr. Plow

That name again is Mr. Plow

In a rare collaboration, YouTube is rolling out a new commercial starring the characters from The Simpsons, in which Homer is seen using YouTube video ads to boost his snow-plow…

Here Are the 10 Brands With the Most-Shared Videos of 2015

Mix of popular hits and always-on content marketers

Android, Red Bull and Samsung topped the list of brands with the buzziest social videos this year, according to Unruly Media, which analyzed 5,000 brand videos over the past year. Droga5's…

Here's How Syfy Plans to Hook Viewers on Skippable Ads

Using YouTube to promote TV miniseries

You know how the old psychological theory goes: Someone tells you not to think of a white bear, and then that's all you can think about. To help promote its miniseries,…

For Its Year-End Video, YouTube Rewinds 10 Years

Gathers 150 creators for dance-filled retrospective

YouTube debuted its annual Rewind video today, a project that has been in the works since July. Within an hour it had been viewed more than 600,000 times and was…

3 Trends Transforming How We Watch Ads

What the year-end YouTube Ads Leaderboard tells us about the future of video advertising

About a year ago, I was stranded in my driveway with a very unhappy newborn in one arm and a very uninstalled car seat in the other. What did I…

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