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Topic: Youtube

Here’s Why Mobile Video Is Confusing and Scares Advertisers

Report finds opportunity, big concerns

There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be…

YouTube Crowns Its Ad of the Decade

Kobe and Messi's Turkish Airlines spot outruns Little Vader

Celebrities taking selfies is a hallmark of the modern entertainment age. And in the end, even "The Force" is powerless to stop it. Turkish Airlines' "Kobe vs. Messi: The Selfie Shootout"…

How to Make Branded Content That Resonates With Millennials

James Deutch on 'quality and thoughtfulness'

Specs Current gig Branded entertainment creative director, AwesomenessTV Previous gig Executive producer and creator, Fashion Star Age 45 Which qualities does branded content require in order to resonate with millennials? We really work closely…

How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

A seamless collaboration of brands and bros

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight. A few years ago, Ellin—creator of HBO's brilliant Hollywood send-up Entourage…

Infographic: Everything You Need to Know About YouTube's First 10 Years

Plus, a birthday video and quiz

YouTube continues to celebrate its 10th anniversary in style. After picking the 20 most iconic ads on YouTube since 2005, the site is in an alphabetical mood—with an "A to…

'Unboxing' YouTube Marketers Are Accused of Tricking Kids

Brouhaha rises over clips of fun toys

The YouTube Kids app can sometimes feel like a shopping channel, with videos upon videos of kids unboxing toys. The clips star pitch-kids who have mastered the art of the…

Will YouTube Viewers Click 'Shop' Instead of 'Skip' on Pre-Roll Ads?

Wayfair digital sales leap while testing new feature

Google wants to see if viewers will shop instead of skipping retailers' pre-roll ads on YouTube. The digital video giant today announced that its TrueView ad product will now come with…

24 Hours in Advertising: Wednesday, May 20, 2015

YouTube looks to crown best video ad, and Google brings tweets to search

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Starbucks goes digital with Spotify Starbucks teamed up with Spotify to give Starbucks…

Greatest Ad Ever on YouTube? 20 Iconic Spots Are Fighting It Out

And asking for your vote

YouTube is celebrating its 10th birthday this year. And part of that involves recognizing the role brands have played in the site's growth. After all, in 2014, four of the…

YouTube Opens Its N.Y. Space to Influential Creators and Their Imaginations

Every inch drives creativity and collaboration

Google is probably Silicon Alley's most famous resident. Taking up a good chunk of New York's Chelsea neighborhood, the tech giant's offices are legendarily swank and sleek. So it's only…

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