Topic: Youtube

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  brightcove.createExperiences(); Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

Why YouTube Star Hannah Hart Is Remaking a 1970s Cult Superhero Series

Rides the wave of premium digital content

Sid and Marty Krofft's 1976 cult superhero series, Electra Woman and Dyna Girl, is getting an update from the most unlikely of places: YouTube stars. Legendary Digital, multichannel network Fullscreen and…

YouTube Builds 'Little Haikus of Video' With New 6-Second Mobile Ads

Early tests claim to boost ad recall

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it's launching Bumper ads—six-second, unskippable video ads—that run…

Google Wants to Prove Its Video Ads Drive Offline Sales for Brands

Gatorade, Mars are first to see new stats

Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video…

YouTube Takes On Facebook With 360-Degree Livestreaming for Brands and Creators

T-Mobile sponsors the first stream

                   The battle for live video is heating up, and YouTube doesn't want to be left behind. On Monday, the Google-owned platform unveiled a feature that lets…

Brands Can Now Produce Native Ads on Facebook More Effectively

Latest move to battle YouTube, Twitter, Snapchat

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that…

Is Facebook About to Turn Brands Into Broadcasters?

Its plunge into live video raises 3 big questions for marketers

Facebook revealed last month that its algorithm will boost live video in its newsfeed because users are watching real-time footage three times longer than recorded clips on the site. And the…

Facebook Will Pay Publishers to Livestream Video in New Hub

Platform takes aim at YouTube, Periscope

Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. According to a TechCrunch story, a button for the hub will…

Are Client Relationships Like a Scuba Diver and an Astronaut Trying to Live Together?

Zendesk's new ads says so

Zendesk today is launching a digital ads campaign at South by Southwest Interative in Austin, Texas, in effort to change the way potential clients see its brand.   "We started out…