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Topic: Youtube

Here's How Many Digital Ads You Could Buy for the Price of a Super Bowl Commercial

Top-priced social ads to influencer marketing for $5 million

Brands will spend a record $5 million for a TV ad during CBS's broadcast of this year's Super Bowl, but with most of the chatter about the game happening online,…

Why Presidential Hopefuls Are Relying on Endorsements From Social Celebrities

Lena Dunham, Phil Robertson and others are picking sides

In the 2012 presidential campaigns, social media was all about YouTube, Facebook and Twitter and about the candidates having their digital playbooks together—that is, being organized enough to regularly push…

How Vine's Hunky Goofball Logan Paul Plans to Become a Mainstream Superstar

Brands are smitten. Will Hollywood be, too?

With his sandy blond hair, bright blue eyes and shredded physique, Logan Paul could have stepped from Greek lore. The 20-year-old social media megastar who's poised to become a millionaire…

Google Hopes Super Bowl Advertisers Choose It Over Twitter for Real-Time Marketing

Wix will test out YouTube's instant ads

Brands are notorious for pulling out all the digital marketing bells and whistles during the Super Bowl, and Google hopes to take a bite out of Twitter's reputation as brands'…

Ubisoft Is Releasing a 30-Minute Amazon Video to Entice Gamers

YouTube stars help bring Clancy-inspired The Division to life

Amazon Prime is becoming an increasingly important platform for original TV programming. Can it be a strong player for branded campaigns, too? Ubisoft hopes so. For the first time, the gaming…

Sundance's First Digital Storytelling Conference Showcases the Best in Brand Videos

'Taking a bold stride away from interruptive advertising'

As digital video and streaming services continue to recast the viewing landscape, a handful of digital executives and Sundance Film Festival attendees pushed to have the burgeoning videosphere represented during…

Disney Is Giving PewDiePie His Own Network

YouTube star will recruit like-minded creators

The most popular star on YouTube is getting his own network. With the backing of Disney-owned Maker Studios, Felix Kjellberg, best known as PewDiePie, will create his own multichannel network called…

Who Are the Year's Best-Loved Brands? Hint: Half Are Probably Younger Than You

Digital is dominating in the battle for hearts and minds

Conventional wisdom holds that it takes decades of hard work for a company to become the most respected in its field. Maybe that’s still true, but consider this: half of…

GoPro CEO Says Someday Soon, Its YouTube Videos Could Have VR Viewing Options

Brand is ready to move swiftly as headsets hit the market

GoPro has built its business around equipping everyday consumers with the tools they need to create jaw-dropping videos. Now, it's betting on 360-degree viewing to keep people watching clips. During YouTube…

These Brands Broke the Internet in 2015

Lego, NFL and MTV led the way in social engagements

The Force was strong with Lego this year. The toy maker, one of many brands that partnered with Disney and its record-setting Star Wars: The Force Awakens, outpaced every other brand…

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