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Topic: Youtube

YouTube May Be Worth Up to $40 Billion—More Than Twitter Jefferies report projects $8.9 billion in ad sales by 2016

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies. The report looked…

September 3, 2014, 3:03 PM EDT

How the Girl Scouts Do Real-Time Social Marketing Pop culture events widen social graph

Long gone are the days when the Girl Scouts relied on word of mouth and door-to-door cookie selling to build brand buzz. Now, the organization enlists Facebook, Twitter, YouTube and…

September 3, 2014, 1:41 PM EDT

Top 10 Web Series Videos: Clips for Kids Top the Charts on Back to School Week YouTube scores big capturing childrens' attention

YouTube videos aimed at the young audience seem to be striking a chord. This week, five videos targeted toward the preschool crowd—four of which are over 35 minutes long—were among…

September 3, 2014, 12:29 PM EDT

After 1,000 Meals, Here's What Made the Frozen Food Review King Call It Quits 'We should not be feeding our kids this'

For six years, Gregory Ng has held the uncontested title of Frozen Food Master, a grocery guru who has eaten his way through 1,000 microwaved meals and recorded the results…

September 3, 2014, 11:53 AM EDT

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge Dr. Martens, Rookie Magazine latest to add hashtag campaigns

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest…

August 31, 2014, 7:08 PM EDT

Nike’s Soccer Endorsements Pay Off With Viral Videos Watch an animated Ronaldo score

Nike continues to push its hefty endorsements of Neymar da Silva Santos Júnior and Cristiano Ronaldo after this summer’s rousing World Cup. Two new spots featuring the soccer stars hit gold on…

August 27, 2014, 1:56 PM EDT

Foot Locker Stocks Up on Professional Athletes for YouTube Success James Harden, Charles Barkley score for sports retailer

Foot Locker nabs two clips this week on the Adweek/VidIQ top 10 branded video chart with its "Short Memory" series. Both videos show Houston Rockets star James Harden trying to…

August 22, 2014, 12:26 PM EDT

YouTube Comedian Returns With Another Viral Gold Digger Prank Social commentary about dating?

Vitaly Zdorovetskiy, better known by his YouTube handle VitalyzdTV, is a notorious prankster known for absurd antics like streaking during the World Cup. And he's leading this week's web video viral…

August 22, 2014, 10:25 AM EDT

PacSun, StyleHaul Partner in Back-to-School YouTube Campaign Online stars engage young shoppers

Lifestyle apparel company PacSun is the latest in a growing number of retailers to partner with YouTube content creators. In a cutting-edge back-to-school marketing campaign, PacSun will feature YouTube stars…

August 21, 2014, 2:04 PM EDT

15-Year-Old YouTuber Lohanthony Doles Out Advice for Vloggers He has MTV's attention

At the age of 14, most people are concerned about starting high school. YouTube star Anthony Quintal—known to his fans as Lohanthony—had to manage hosting his own MTV Web show…

August 21, 2014, 10:41 AM EDT

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