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Topic: Youtube

AT&T's YouTube and Snapchat Summer Reaps Big Stats Millennial effort attracts a social following

AT&T's aims for its @SummerBreak initiative, which debuted on June 23, have been transparent: The telecom wants to continue the millennial marketing drive it touted at South by Southwest months…

August 12, 2014, 4:58 PM EDT

Dell Taps Defy Media for Back-To-School Campaign Uses YouTube influencers to spread the message to students

Dell is working with digital media production company Defy Media to encourage teens and college kids to use its products when they head back to the classroom this fall. Working with…

August 12, 2014, 4:38 PM EDT

Twitch Responds to User Backlash Unpopular new terms include muting unlicensed music

For people who watch live-stream gaming for hours at a time, music is a lot more than just a soundtrack. The management of video streaming service Twitch.tv found out just…

August 8, 2014, 4:23 PM EDT

ESPN Proves That Even Poker Videos Can Go Viral This card game just got real

ESPN is known for keeping sports fans on the edge of their seats with football, basketball and hockey coverage. But what about poker? This week’s top spot in the Adweek/VidIQ…

August 7, 2014, 3:21 PM EDT

Fans Tell the Story in NFL's New Campaign and Contest Free Super Bowl tickets will go to community group as large as 62

Nearly half of American sports fans call pro or college football their favorite sport. For the second season in a row, the NFL will invite millions of fans to share…

August 1, 2014, 10:45 AM EDT

Devin SuperTramp Strikes YouTube Gold With Assassin’s Creed Reenactment Builds video game hype with stunts in Paris

YouTube influencer Devin SuperTramp’s newest mini-movie pushing Ubisoft’s upcoming video game Assassin’s Creed Unity is one of two newbies to this week’s Adweek/VidIQ top 10 Web series chart. The three-minute video…

July 31, 2014, 10:17 AM EDT

YouTubers Are Crazy for Cheesy Brazilian Videos P&G and L'Oréal win with quirky clips

Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to…

July 30, 2014, 10:16 AM EDT

Branded Video Drives Budweiser's Latest Push for Made in America Once again partners with Vice's Noisey

Budweiser is expanding its two-day Made in America Festival to include events in Los Angeles and Philadelphia this year with a three-month campaign that centers around branded video and social media. A…

July 28, 2014, 5:07 PM EDT

Marketers Pick Apart Google's Twitch Purchase Reported $1 billion deal is huge for the search giant

The Internet-based video game ad space has had its shares of ups and downs—as the likes of Zynga have seen revenues plummet. But marketers are not going to give up…

July 25, 2014, 4:07 PM EDT

Google to Buy Live Gaming Service Twitch for $1 Billion Signals new direction for YouTube

Google has closed a deal to purchase livestreaming gaming service Twitch for $1 billion, according to VentureBeat, which cites anonymous sources close to the matter. Neither Google nor Twitch have commented…

July 25, 2014, 11:50 AM EDT

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