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Topic: Youtube

YouTube Is Encouraging Users to Share Videos With a New in-App Messaging Feature

Test run competes with social sites like Facebook

Not to be outdone by Facebook, Snapchat and Amazon, YouTube wants to help people share videos through social media. Wired reports the video site is testing a feature that will do just that…

Here's What YouTube Promised Advertisers at Its Star-Studded BrandCast 2016

Even Big Bird took the stage to tout digital video

YouTube's massive impact on culture, viewing habits and advertising budgets walked the red carpet on Thursday night, as thousands of YouTube celebrities, marketing executives, fans and plenty of Googlers crowded…

Facebook, Twitter and Snapchat Could Soon Host NewFronts Shows of Their Own

And rival YouTube's buzzy Brandcast

Google will attempt to wow advertisers in New York tonight with its fifth annual YouTube Brandcast for the Digital Content NewFronts. Google is being tight-lipped about the entertainment, but it…

Magna Global Pours $250 Million Into YouTube Ads as TV Audiences Drop

It's Google Preferred's largest upfront deal

Interpublic Group's Magna Global has struck a multi-year deal with YouTube to invest $250 million into digital video. It's YouTube's largest upfront deal ever for its premium Google Preferred program that…

How Multichannel Networks Are Grooming the Next Generation of Video Stars

Plus, 5 influencers you should know about

With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host…

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

This is how it's challenging the networks

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly,…

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In

And what brands can learn from the vlogger

  brightcove.createExperiences(); Unless you're one of Rachel Levin's 7.6 million beauty-obsessed YouTube followers, there's a good chance you've never heard of…

Why YouTube Star Hannah Hart Is Remaking a 1970s Cult Superhero Series

Rides the wave of premium digital content

Sid and Marty Krofft's 1976 cult superhero series, Electra Woman and Dyna Girl, is getting an update from the most unlikely of places: YouTube stars. Legendary Digital, multichannel network Fullscreen and…

YouTube Builds 'Little Haikus of Video' With New 6-Second Mobile Ads

Early tests claim to boost ad recall

As more video consumption moves to mobile, YouTube has a new ad format for brands designed specifically for quick snippets of content. Today it's launching Bumper ads—six-second, unskippable video ads—that run…

Google Wants to Prove Its Video Ads Drive Offline Sales for Brands

Gatorade, Mars are first to see new stats

Three years after running studies to show marketers how their YouTube campaigns lift brand awareness and purchase intent, Google is starting to track sales stats to see if online video…

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