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Topic: YouTube Brandcast

YouTube's 'Google Preferred' Has a 1% Ad Tier, Too Brands can go super premium

When YouTube rolled out its Google Preferred advertising platform last week at the Digital Content NewFronts, the video site's executives lauded the ability for brands to target pre-roll ads against…

May 6, 2014, 5:43 PM EDT

At the YouTube Brandcast NewFront, Pharrell at Least Is Happy [Video] Michelle Castillo and some all-new Internet superstars

Hubris to the power of 10 from Vice's Shane Smith, just one of the Internet personalities making online video for marketers to put their ads next to.  

May 2, 2014, 7:35 AM EDT

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