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Topic: Young & Rubicam

Ad of the Day: JCPenney's Precocious Fashionista Gets Sassy for Back to School Tween in a leather jacket lays down the playground rules

Anyone with even the slightest memory of his or her childhood is sure to recall the suffocating pressure that came with picking an outfit for the first day of school.…

August 16, 2013, 2:36 PM EDT

Special Olympics Turns to Young & Rubicam Agency assumes lead global marketing role through 2015

Special Olympics, a U.S.-based organization that in the past decade expanded its footprint to 170 countries as it branched out beyond sports, has hired Young & Rubicam to lead global…

August 8, 2013, 6:06 PM EDT

SicolaMartin Is Now Y&R Austin Rebranding comes years after Young & Rubicam bought the b-to-b player

A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name. SicolaMartin, a 45-person shop in Austin, Texas, whose…

July 31, 2013, 1:16 PM EDT

Y&R Finds Another Tech Buddy in Shazam App seeks earlier engagements with marketers

Young & Rubicam is rubbing elbows with yet another technology company in ongoing push to contemporize its offering. Audio recognition application Shazam has forged a partnership with the WPP Group shop.…

July 11, 2013, 10:12 AM EDT

Virgin Atlantic Turns NYC Park Bench Into the Lap of Luxury Bringing sky-high service down to earth

Young & Rubicam placed an "Upper Class Bench" on Broadway and Fifth Avenue in Manhattan, in the pedestrian park near the Flatiron Building, as the centerpiece of its experiential campaign…

July 3, 2013, 8:59 AM EDT

Y&R Asks You to Define What #AdvertisingIs Giant mosaic is part of 90th anniversary

Young & Rubicam is celebrating its 90th anniversary with a fun project in New York that, fittingly, brings old and new together. It's a billboard in Times Square that will…

May 23, 2013, 12:41 PM EDT

JCPenney Says Thanks for Coming Back, but Isn't It a Little Soon for a Victory Dance? What a difference two weeks makes

Is JCPenney stocking up on slacks with extra room in the crotch? I'm inclined to think so, judging from its ballsy move of releasing a feel-good commercial from Young &…

May 14, 2013, 10:28 AM EDT

Faced With New Challenges, Retailers Seek Out Agencies JCPenney, Kmart and Staples among them

If only it were just the tepid economy that was driving retailers to review their advertising accounts. Then, when the economy turned, so would the fortunes of JCPenney, Kmart, Staples…

May 6, 2013, 10:17 PM EDT

JCPenney's Brutally Honest New Ad: 'It's No Secret' That You Hate Us Please like us again, though!

JCPenney is looking to bounce back from an absolutely wretched 2012, when it shed customers at an astonishing rate. But first, it wants to say sorry. In this admirably honest…

May 1, 2013, 1:01 PM EDT

JCPenney Returns to Lead Agency Model Young & Rubicam takes on struggling brand

So much for JCPenney’s multiple creative agency offense. Seventeen months after sprinkling its business among several shops, the struggling retailer has reverted to a more classic lead agency model with the…

April 24, 2013, 4:58 PM EDT

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