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Topic: Young & Rubicam

Y&R Staff Worldwide Make McWhoppers in Adorable Video Celebrating Major Ad Award Win

Network spirit at its best

Y&R New Zealand's celebrated McWhopper campaign took home the highest honor, the Grandy, at the 52nd annual International Andy Awards on Tuesday night. And Y&R staffers from around the globe…

At Ad Agencies, the Concierge Will Now Shine Your Shoes and Cook Your Dinner

So you never have to leave the office

At Nashville's Bohan Advertising, staffers sometimes get too busy with work and travel to shop for groceries, return library books or wait at home for the cable guy. When that…

Giant Sexting Emojis Welcome a Condom for Threesomes in MTV's 'Sext Life' Ad

Getting it on for the Staying Alive Foundation

Sexytime gets weird, and then weirder, in Y&R New York's amusing new commercial for MTV's Staying Alive Foundation, featuring actors dressed up as common sexting emoji pairs suddenly getting joined…

U.S. Navy Picks a New Agency After 15 Years With One Shop

Young & Rubicam takes over for Lowe Campbell Ewald

Young & Rubicam is the U.S. Navy's new agency, following a mandated review in which Lowe Campbell Ewald defended one of its largest accounts of 15 years, sources said. Last year…

How Agencies Are Cracking Down on Creatives Who Post Unapproved Ads

Playing with brand equity is hazardous to your career

Call it friendly fire. An agency art director posts an unsanctioned version of a TV ad for a client on his personal website to enhance his portfolio. It was the…

Pandora Jewelry Wants to Sell You More Than a Charm Bracelet

Grey's Mother's Day ads sell broader range

Grey New York is debuting its first work for jewelry marketer Pandora in a Mother's Day effort that encourages consumers to think beyond the brand's signature charm bracelets. "The Art of…

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

Women claim 6 top roles in 6 months

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Six women have been named to creative chief positions—at FCB, Young &…

Valvoline Needs Help Reaching DIY Guys Who Love Their Cars

Brand is in late stages of an advertising review

Valvoline, which is in the late stages of a creative and media review, needs ads that speak to guys in their late teens, 20s and 30s who are passionate about…

MetLife Wants a New Lead Creative Agency to Reinvent Its 'Slow and Steady' Brand

Incumbent Crispin won't defend

MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady,…

Y&R Chicago Gets a New Chief

John Fraser replaces Kary McIlwain as president

Young & Rubicam has reached into mcgarrybowen to find a new head for its Chicago office. John Fraser, chief operating officer at mcgarrybowen in Chicago, is replacing Kary McIlwain as president…

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