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Topic: Young & Rubicam

Agencies Increase Focus on Cause Marketing Young & Rubicam's Inspire practice is latest example

Cause marketing is a growing trend in advertising, as agencies seek to align the brands they represent with social causes customers care about. The growing agency focus on cause marketing…

July 11, 2014, 2:34 PM EDT

Taxi Lands Maxwell House After Wieden + Kennedy W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

June 13, 2014, 2:36 PM EDT

Impressionist Classics Finally Come Into Focus in Clever Eyewear Ads Y&R Paris has fun with famous works

Tell the art history majors to leave the room, because here's a campaign that will make creative types jealous and will make purists' eyes bleed. In a campaign that's new to…

June 5, 2014, 1:44 PM EDT

Vacation in Paris Now or You Will Die Alone and Full of Regrets, Says Expedia Sad but true?

Don't skip your trip to Paris. The love of your life is waiting there, says Expedia. In this new ad from Expedia Mexico (and director Rodrigo Garcia Saiz), the online travel…

June 4, 2014, 12:32 PM EDT

How One Simple Bracelet Boosted an Entire Country's Blood Donations by 335% A handy device, a life-saving message

Every marketer in the world dreams of creating something useful, accomplishing a noble goal and scoring huge results. Here's a project that nailed all three. Y&R Moscow recently partnered with Azerbaijani…

June 3, 2014, 4:11 PM EDT

Matt Eastwood Becomes Global Creative Chief at JWT Leaves New York role at DDB

For the first time since 2009, JWT will have a global creative chief. Matt Eastwood, chief creative officer of the New York office of DDB, has become worldwide CCO at JWT.…

June 3, 2014, 10:20 AM EDT

Jim Radosevic Becomes President of Y&R New York Emerges from the creative ranks

Young & Rubicam has reestablished the role of New York president and filled it from within. Jim Radosevic, a global creative director on Dell and Xerox, is taking the position, even…

May 21, 2014, 5:45 PM EDT

Y&R Names First Global Chief for Retail Marketing Jon Bird aims to fortify the Labstore unit

Young & Rubicam is shifting from a regional to global approach to shopper marketing with the appointment of Jon Bird as global managing director of Labstore, the agency's retail marketing…

May 7, 2014, 4:42 PM EDT

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

Agencies and Media Owners Aren't Interested in Owning Ad Tech Would rather partner with such firms instead

Ad technology companies are hot, with some selling for as much as eight times what they earn before taxes. Nevertheless, a new survey finds that most ad agencies and media…

January 22, 2014, 6:00 AM EST

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