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Topic: Yoplait

Fallon Has Found Its Chief Strategy Officer

Anette Lillegard fills vacancy left by Michael Fanuele

Fallon has finally filled its top strategy role in Minneapolis.  Anette Lillegard, a client-side veteran who most recently was director of marketing for IMS Health, has joined Fallon as chief strategy…

What Do Pizza Pringles and Birthday Cake Oreos Really Taste Like?

Guess the flavor

From Lay’s Chicken and Waffles potato chips to mojito-inspired Crystal Light, packaged-food marketers have become pretty bold about experimenting with flavors. Chalk it up to consumers “constantly looking for something…

Yoplait Lite Spot Pulled Over Eating-Disorder Concerns

General Mills has pulled this Yoplait Lite commercial after the National Eating Disorders Association voiced concerns that it could upset folks struggling with such issues. In the spot, an office…

Yoplait Light proves men can eat yogurt too

Yoplait Light has a follow-up to that annoying commercial where the stereotypical blundering husband roots through the fridge like a total derp, unable to figure out that the delicious…

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