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Topic: Yogurt

Dannon's Oikos Helped to Revive Full House, but Won't Be There to Enjoy It

Brand's contract with John Stamos ended in 2014

More than a year before John Stamos lit a nostalgic bonfire with his announcement of a Full House revival, Oikos Greek yogurt had the same idea. The Dannon brand's 2014 Super…

Chobani Will Make Its Super Bowl Ad Debut in 2014

Greek yogurt brand to launch first campaign from Droga5

Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014. “Our…

How to Get Americans to Think of Yogurt Beyond Breakfast

A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

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