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Topic: Yogurt

Dannon's Oikos Helped to Revive Full House, but Won't Be There to Enjoy It

Brand's contract with John Stamos ended in 2014

More than a year before John Stamos lit a nostalgic bonfire with his announcement of a Full House revival, Oikos Greek yogurt had the same idea. The Dannon brand's 2014 Super…

Activia Shows That Inside Shakira's Famous Stomach Are ... More Shakiras!

Doing the world's most literal belly dance

Activia managed to drag Shakira out of wherever she's been hiding and put her in the brand's new "Dare to Feel Good" ad, which gives us an interesting and cartoonishly…

Oikos Super Bowl Ad Likely Won't Satisfy Full House Fans

Rehash of 2012 spot remains Stamos-centric

If Dannon's Super Bowl ad teaser left you hoping for a Full House-themed spot in the big game, you're probably going to be disappointed. The Oikos Greek yogurt ad starring John…

Dannon's Super Bowl Ad Will Be a Full House Reunion

Stamos, Coulier and Saget, together again

Have you dared to dream that a reunion of the Full House uncles might someday be in the cards? Well, in the immortal words of a young Michelle Tanner, "You…

Chobani Will Make Its Super Bowl Ad Debut in 2014

Greek yogurt brand to launch first campaign from Droga5

Chobani, a brand largely credited with sparking America's recent obsession with Greek yogurt, plans to expand its brand reach even farther with its first-ever Super Bowl ad appearance in 2014. “Our…

How to Get Americans to Think of Yogurt Beyond Breakfast

A chat with Chobani’s chief marketing and brand officer

Specs Who Peter McGuinness Age 43 New gig Chief marketing and brand officer, Chobani Old gig President, chief executive officer, DDB, Chicago You spent 22 years working for agencies. Why did you move to the…

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