Topic: Yellow Pages

Bloggers and Celebrities Share Hometown Recommendations for YP Campaign

Yellow Pages finds a new way to go local

Formerly known as Yellow Pages, YP wants to remind people it's a good source for local advice online as well as in hulking-book form. To do so, it's been rolling…

YP CEO: We Were 'Mobile First' Before It Was Cool

David Krantz on why his company is a digital power player

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been…

Yext Raises $50 Million

Likely to set IPO next year

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects…

Yelp, YP Partner in Local Advertising Deal

Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

Yellow Pages full of honorable superheroes

TM Advertising's latest spots for Idearc's Superpages and Verizon Yellow Pages, which characterize the small-businesses owners found in those publications as caped crusaders, raise many questions. 1) Why would I…