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Topic: Yellow Pages

YP CEO: We Were 'Mobile First' Before It Was Cool David Krantz on why his company is a digital power player

David Krantz took the reins as YP CEO in 2012, when the listings directory spun away from AT&T Interactive, which was his former employer and the brand's former parent. Since then, he's been…

July 4, 2014, 1:00 PM EDT

Yext Raises $50 Million Likely to set IPO next year

New York ad tech startup Yext raised $50 million in venture funding, CEO Howard Lerman revealed today. “This is the last round before we go public,” Lerman told Adweek. He expects…

June 4, 2014, 9:47 AM EDT

Yelp, YP Partner in Local Advertising Deal Listings meet online reviews

The company formerly known as the Yellow Pages, YP, has announced a new partnership with Yelp. YP, with its vast business reach across the U.S. and a significant mobile product,…

March 20, 2014, 4:42 PM EDT

Yellow Pages full of honorable superheroes

TM Advertising's latest spots for Idearc's Superpages and Verizon Yellow Pages, which characterize the small-businesses owners found in those publications as caped crusaders, raise many questions. 1) Why would I…

March 23, 2009, 8:08 AM EDT

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