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Topic: Yahoo

Yahoo Beauty Won’t Ignore Men Bobbi Brown-led digital magazine launches today

Yahoo Beauty believes that the b-word isn't just for women. The newest digital magazine for the Sunnyvale, Calif.-based company—which launched today with sponsor L'Oréal USA—will publish content that appeals to…

June 16, 2014, 4:57 PM EDT

Elle Taps Marie Claire Artistic Director to Replace Joe Zee Alex Gonzalez also oversees Town & Country

Elle didn’t have to look very far to find a replacement for longtime creative director Joe Zee, who is decamping for Yahoo later this month. The Hearst glossy announced today…

May 20, 2014, 6:25 PM EDT

Yahoo Buys Upstart Snapchat Rival Blink Enters secret messaging fray

Yahoo is buying its way into the discrete messaging craze with another acquisition. An app called Blink is Yahoo CEO Marissa Mayer’s latest takeover target.  Blink is a small startup with…

May 14, 2014, 12:25 PM EDT

7 Concerns About the Apple-Beats Deal But there's apparently $1 billion reasons Dr. Dre loves it

With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list…

May 9, 2014, 5:03 PM EDT

How Advertising Powers China's IPO Darling Alibaba Makes billions from marketing

Alibaba Group finally announced its long awaited public offering Tuesday, disclosing for the first time its financial statements that reveal the inner workings of this Chinese Internet hydra with tentacles…

May 6, 2014, 10:34 PM EDT

How 4 Brands Embraced Tumblr's New Mobile Design Appearance feature all about customization

Brands are popping out new looks on Tumblr’s mobile app. Today, Tumblr revealed its new Appearance feature, which lets users and brands customize their pages. American Express, Lipton, Axe and…

May 6, 2014, 2:04 PM EDT

Rating the 2014 NewFronts Highlights and headscratchers from some of this year's big events

The Digital Content NewFronts are here, and this time we’ve got multimillion-dollar-an-episode series, lots of unduplicated viewership and serious inventory scarcity. Wait, no, that’s traditional TV. On the digital side…

May 4, 2014, 8:21 PM EDT

Yahoo's NewFront Promises Sports and Space Comedy [Video] Michelle Castillo with an inside view of a night in purple

Marissa Mayer leads the parade of execs and reveals a couple of new shows and a lot of Katie Couric.

April 30, 2014, 10:16 AM EDT

Yahoo Teams With comScore to Provide Real-Time Metrics For video, display and mobile ads

Marketers will be able to use comScore vCE metrics to see how their campaigns are faring across Yahoo's ad networks, the companies revealed Monday at Yahoo's NewFronts event in New…

April 28, 2014, 10:30 PM EDT

Yahoo to Livestream Daily Concert Company expands commitment to original Web programming

Make room in your TV-watching schedule for Yahoo: The company emphasized its commitment to digital video with new live and original programming and an expansion of its digital magazines at…

April 28, 2014, 9:52 PM EDT

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