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Topic: Yahoo

8 Media Buzzwords That We've Lost Forever

How precise industry terminology became vague and cliché

We’ve long lamented the rise of trendy language in advertising and business, but while we’ve played buzzword bingo and occasionally pointed fingers at those who speak in clichés, something more…

Everything You Should Know About This Year's Fantasy Football Apps [Video]

Which was most impressive?

With fantasy football players increasingly going mobile, league hosts are updating their apps to meet player demands. Adweek reviewed the top four in the game—ESPN, NFL, CBS Sports and Yahoo—to…

Yahoo Woos Small Retailers With New E-Commerce Offerings

Looks to gain bigger retail foothold

By 2018, e-commerce is expected to make up 11 percent of retail sales in the U.S.—equivalent to $414 billion—according to a study by Forrester Research. Yahoo’s newest initiative helps small…

Yahoo's Self-Service Ads Reportedly to Include Premium

Could help slumping sales

In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus. Access…

Women’s Health Editor Headed to Yahoo Health

Michele Promaulayko led Rodale title to growth and awards

Women's Health editor Michele Promaulayko is leaving the print world to assume the same role at Yahoo Health, the company announced today. Promaulayko has been the editor of Rodale-owned Women’s Health…

Facebook Wants to Show That Mobile Ads Affect Desktop Purchases

Social giant unveils cross-device reporting

Facebook has introduced cross-device reporting to potentially help marketers understand how their mobile ads on the social platform influence consumers' desktop decisions.  According to the Menlo Park, Calif.-based digital giant, marketers…

Yahoo Selects Netflix Exec to Be CIO

IT lead to bolster CEO Marissa Mayer's video and content delivery

Yahoo has hired Netflix's vp of information-technology (IT) operations, Mike Kail, as chief information officer and svp of infrastructure to lead Yahoo’s IT and data center operations. Kail will bring 23…

Ross Levinsohn Joins Scout Media as Executive Chairman

Yahoo veteran teams again with James Heckman

Scout Media, a men's sports and lifestyle digital publisher, has appointed Ross Levinsohn to executive chairman, the company's CEO James Heckman announced. Levinsohn served as CEO of Guggenheim Digital Media, which…

Yahoo Buying Mobile App Company Flurry [Updated]

Paying 'hundreds of millions'

Yahoo is buying Flurry, a mobile app advertising and data firm, the companies said today. CEO Marissa Mayer's latest acquisition should give Yahoo a bigger presence in mobile advertising, an…

How Tumblr Helped Hyundai Spread Its World Cup Message

Paid and free tactics give a lift

For the first time, Tumblr is giving brands a look at how their campaigns impact awareness, conducting surveys of users and asking whether they were familiar with their ad partners'…

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