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Topic: Yahoo

The Problem With the Bachelor Spoof Burning Love Creator says many viewers think the show is real

When it comes to spoofing reality hit The Bachelor, Erica Oyama may have done too good a job. When Oyama and her husband, actor/comedian Ken Marino, created Burning Love for Yahoo, the…

December 4, 2013, 10:58 AM EST

New Tumblr Mobile Ad Gives Brands Trendy Position Yahoo-owned platform looks to dial up monetization

Tumblr is letting brands buy their way into the list of what's trending on the platform's mobile product.  The Yahoo-owned social blogging site said today that it would sell Sponsored Trending…

December 2, 2013, 12:36 PM EST

Katie Couric Bolts to Yahoo ABC News personality will serve as Internet giant’s global anchor

Confirming what may have been the worst-kept secret in recent memory, Yahoo CEO Marissa Mayer on Monday officially announced that Katie Couric is joining the company as global anchor. In a…

November 25, 2013, 2:33 PM EST

Yahoo Debuts High-Def Ads for Rich Media Content Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm. The HD promos will…

November 20, 2013, 12:53 PM EST

Google’s Latest Role: The Cookie Monster Ad tech firms are on alert

Google is going after all the cookies, and the rest of the data-hungry world is worried that only crumbs will be left. The search king is among a core group of…

November 11, 2013, 10:33 PM EST

Yahoo's Erin McPherson Jumps to Maker Studios Veteran video head becomes YouTube net's chief content officer

Erin McPherson, who led Yahoo's push into original video content over the past several years, is leaving the company to become chief content officer at Maker Studios, one of the…

November 11, 2013, 1:07 PM EST

Yahoo, Starcom Ink Video Series Partnership Companies plan to roll out several data-driven projects

Yahoo and Starcom announced a new partnership centered around original Web video, personalized content and data-driven ads.  Terms of the deal are pretty vague, but the companies say the plan is…

November 11, 2013, 10:21 AM EST

Longoria Doesn't Sell for Hulu New animated show debuts minus sponsor

Were the NewFronts worth it? That's the question some in the Web video industry might be asking, even as they prep for next year's week of shows. A few weeks ago,…

November 7, 2013, 12:00 AM EST

Check Out the Top 10 Brands on Tumblr Disney and Facebook generate lots of buzz

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a…

October 29, 2013, 9:53 AM EDT

Yahoo Still Looking to Ignite Tumblr's Ad Potential Target is 2014

Trending on Tumblr: advertising. Four months since its acquisition by Yahoo, the hip publishing platform continues to feel its way as many advertisers grapple with how and why they should tap…

October 27, 2013, 10:46 PM EDT

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