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Topic: Yahoo

Mobile Ads Could Make or Break the Yahoo-Tumblr Marriage Will marketers buy in?

Yahoo chief Marissa Mayer's $1 billion bet on Tumblr is undergoing a fresh wave of scrutiny thanks to a disgruntled investor as well as persistent questions from marketers. And later…

October 21, 2014, 12:01 AM EDT

16 Months After Acquisition, Yahoo Hasn't Made Tumblr Uncool Exec says his team has been able to 'maintain our independence'

There's a large portrait of wild horses in the elevator lobby at 35 East 21st St., Tumblr's home in New York. And 16 months after Yahoo CEO Marissa Mayer frankly…

October 20, 2014, 6:15 AM EDT

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy' Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

October 16, 2014, 4:14 PM EDT

Twitter Sues U.S. Government for the Right to Tell Users About Surveillance The latest tech giant to take on Uncle Sam

Twitter is suing the U.S. government for allegedly violating its First Amendment rights by restricting what the site can tell its users about national security requests from intelligence agencies, reports…

October 8, 2014, 11:26 AM EDT

Yahoo Wants to Invest Serious Cash in Snapchat Reports say discussions are taking place

Yahoo is looking to buy a piece of Snapchat with an investment that values the hot messaging app at about $10 billion, according to reports. Yahoo is among a number…

October 3, 2014, 6:18 PM EDT

This CEO Is Building the ‘Yahoo for Men’ Looking past big city interests to reach the average Joe

  Photo: Alfred Maskeroni  Specs Who James Heckman New gig CEO, founder and director of Scout Old gig Head of global media strategy at Yahoo Age 49 What’s your mission statement for Scout? I don’t feel it’s an overreach…

September 29, 2014, 12:10 AM EDT

Investor Blasts Yahoo Over Tumblr Strategy, Calls for AOL Merger Hedge fund pushes for change

Yahoo is under pressure to merge with AOL as an activist Wall Street fund pushed today for big changes at the Internet advertising giant. The hedge fund, Starboard, wrote a…

September 26, 2014, 2:52 PM EDT

9 Women the NFL Should Consider for Next CMO Industry straw poll garners candidates for troubled league

The National Football League on Tuesday named Cynthia Hogan as svp of public policy and government affairs and appointed four women as advisors on domestic violence. These moves follow the NFL's…

September 17, 2014, 6:57 AM EDT

Anonymous Apps Try to Curb Bad Behavior Ask.fm is investing millions to ensure a safe user experience

Ask.com was well aware of the controversy surrounding anonymous app Ask.fm before purchasing it last month, according to its CEO Doug Leeds. Here, the exec, who now also oversees Ask.fm,…

September 15, 2014, 10:05 PM EDT

Feds Tried to Fine Yahoo $250,000 Per Day for Not Complying With U.S. Surveillance 7-year secret battle finally comes to light

Yahoo has won a seven-year legal battle to declassify documents about how U.S. intelligence officials pressured the tech giant, under threats of huge fines, to hand over user data. The court victory…

September 12, 2014, 10:59 AM EDT

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