Advertisement

Topic: Yahoo

20 Creepy, Quirky and Funny Sponsored Gifs That Blew Up Tumblr in 2014

Marketers' top entertainment posts, ranked

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according…

These Were Tumblr's Top 20 Sponsored Posts of 2014

AT&T scored top engagement, with Axe and Adidas close behind

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and…

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21

How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

Yahoo's New Ad Pitch Entails More Mobile Video

Implements Flurry network into its system

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys. The development comes four months after Yahoo purchased Flurry for a reported amount between…

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think

Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

Yahoo Buys BrightRoll for $640 Million, Gains Programmatic Video Foothold

Expects platform to make $100 million this year

Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making. It is the second-largest acquisition of Yahoo CEO…

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay

The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

Here Are 10 Must-See Stats From This Week in Digital Marketing

Entails Facebook, Tumblr, Kraft, Foursquare and Visa

We've rounded up this week's 10 most interesting numbers from the world of digital marketing. Check them out below. 1. Facebook posts with only 40 characters get 86 percent more engagement,…

Yahoo Finally Reveals How Much Money Tumblr Can Bring In Ads

Predicts $100 million

We finally have a look at Tumblr’s ad sales: $100 million in 2015, according to Yahoo CEO Marissa Mayer, under pressure to show some results from her $1 billion acquisition. Mayer…

Yahoo Reportedly in Talks to Buy BrightRoll for $700 Million

Would help struggling Internet player with video programmatic

Yahoo needs to ramp up its programmatic capabilities, and nabbing video advertising player BrightRoll would probably go a long way on that front. This morning, TechCrunch reports that Yahoo CEO…

Advertisement