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Topic: Yahoo

WhatsApp and 7 Other Startups That Hated Advertising, Like Facebook Founder shows familiar disdain

The advertising world is used to tech startups that resist its charms, and WhatsApp’s founders are just the latest in a long line of techies who seem to have nothing…

February 20, 2014, 4:56 PM EST

Yahoo's 'Gemini' Pairs Native Ads And Mobile Search Why not, since both disciplines seem to be on a crash course

Yahoo has launched a self-service set of tools called Gemini for mobile search and native advertising. Per a rep for the Sunnyvale, Calif.-based digital company, it believes a one-stop shop…

February 19, 2014, 5:17 PM EST

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

Yahoo Now Powers Mocean Mobile Market Companies team up to serve ads

Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work…

February 4, 2014, 10:00 AM EST

Yahoo's Marissa Mayer Says Turnaround Still in Making Fourth quarter showed ad business in decline

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat. The company released earnings today that showed its display ad business generated $553 million…

January 28, 2014, 6:16 PM EST

Should Yahoo Really Have Apologized to Google for Mocking Outage? Backtracking was cowardly, Twitter users say

When Google services go down, apparently no one wins. Case in point: Competitor Yahoo is being called a coward for deleting tweets that mocked today's global Gmail outage. "Earlier today, a…

January 24, 2014, 5:38 PM EST

Who Is Yahoo CMO Kathy Savitt? And why is she running the media business?

Lost among the eye-popping headlines about the departure of—and cash being handed to—former Yahoo COO Henrique de Castro was this rather innocuous line in an ice-cold memo from CEO Marissa…

January 23, 2014, 11:05 AM EST

Twitter Is the Second Screen Plus the rest of the week's media news from Jim Cooper and the team

Plus the rest of the week's news from JIm Cooper and the team.

January 17, 2014, 4:26 PM EST

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