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Topic: Yahoo

Yahoo Japan's Awesome 50% Off Sale Leaves the Price the Same and Cuts the Product in Half Left side of a suit, anyone?

Next time you see a sale online, be sure to read the details closely.  Yahoo Shopping's Japanese division is running hilarious ads promoting 50 percent off several items: suits, bicycles and…

September 9, 2014, 11:38 AM EDT

Yahoo Teams With comScore to Provide Real-Time Metrics For video, display and mobile ads

Marketers will be able to use comScore vCE metrics to see how their campaigns are faring across Yahoo's ad networks, the companies revealed Monday at Yahoo's NewFronts event in New…

April 28, 2014, 10:30 PM EDT

Yahoo to Livestream Daily Concert Company expands commitment to original Web programming

Make room in your TV-watching schedule for Yahoo: The company emphasized its commitment to digital video with new live and original programming and an expansion of its digital magazines at…

April 28, 2014, 9:52 PM EDT

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

March 5, 2014, 11:35 AM EST

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

Should Yahoo Really Have Apologized to Google for Mocking Outage? Backtracking was cowardly, Twitter users say

When Google services go down, apparently no one wins. Case in point: Competitor Yahoo is being called a coward for deleting tweets that mocked today's global Gmail outage. "Earlier today, a…

January 24, 2014, 5:38 PM EST

Yahoo's Mayer Looking for TV-Sized Hit Company talking to top Hollywood studios and agents

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

January 9, 2014, 6:00 AM EST

The Problem With the Bachelor Spoof Burning Love Creator says many viewers think the show is real

When it comes to spoofing reality hit The Bachelor, Erica Oyama may have done too good a job. When Oyama and her husband, actor/comedian Ken Marino, created Burning Love for Yahoo, the…

December 4, 2013, 10:58 AM EST

Yahoo's Erin McPherson Jumps to Maker Studios Veteran video head becomes YouTube net's chief content officer

Erin McPherson, who led Yahoo's push into original video content over the past several years, is leaving the company to become chief content officer at Maker Studios, one of the…

November 11, 2013, 1:07 PM EST

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