Advertisement

Topic: Yahoo

Yahoo Is Bringing Back Its San Francisco Billboard, but It Won't Be as Iconic as It Was

Motel theme is long gone

Yahoo is celebrating its 20th anniversary this year, and to celebrate, it's reviving the iconic billboard that welcomed (or repulsed) San Franciscans driving on Interstate 80's eastbound approach to the…

Yahoo Japan's Awesome 50% Off Sale Leaves the Price the Same and Cuts the Product in Half

Left side of a suit, anyone?

Next time you see a sale online, be sure to read the details closely.  Yahoo Shopping's Japanese division is running hilarious ads promoting 50 percent off several items: suits, bicycles and…

Yahoo Teams With comScore to Provide Real-Time Metrics

For video, display and mobile ads

Marketers will be able to use comScore vCE metrics to see how their campaigns are faring across Yahoo's ad networks, the companies revealed Monday at Yahoo's NewFronts event in New…

Yahoo to Livestream Daily Concert

Company expands commitment to original Web programming

Make room in your TV-watching schedule for Yahoo: The company emphasized its commitment to digital video with new live and original programming and an expansion of its digital magazines at…

Healthcare Giant Pushes 'ABCs of Disease' Videos With Wide Ad Outlay

WellPoint tugs at heartstrings with grade-schoolers

WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Major healthcare…

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa

Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)

Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

Should Yahoo Really Have Apologized to Google for Mocking Outage?

Backtracking was cowardly, Twitter users say

When Google services go down, apparently no one wins. Case in point: Competitor Yahoo is being called a coward for deleting tweets that mocked today's global Gmail outage. "Earlier today, a…

Yahoo's Mayer Looking for TV-Sized Hit

Company talking to top Hollywood studios and agents

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

The Problem With the Bachelor Spoof Burning Love

Creator says many viewers think the show is real

When it comes to spoofing reality hit The Bachelor, Erica Oyama may have done too good a job. When Oyama and her husband, actor/comedian Ken Marino, created Burning Love for Yahoo, the…

Advertisement