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Topic: Yahoo!

RoboCop, Google Glass and Apple-fication [Video] Missing Manual man David Pogue takes his science skills to Yahoo

With a background in music it was fate that turned David Pogue into a tech manual maven. 

April 21, 2014, 3:23 PM EDT

Yahoo Debuts High-Def Ads for Rich Media Content Sony and Fiat are launch brands

Yahoo has debuted a high-definition enhanced ad unit called Image Ads, which will appear within photo slideshows and other "image-rich" online placements, according to the Sunnyvale, Calif.-based firm. The HD promos will…

November 20, 2013, 12:53 PM EST

Yahoo Buys Admovate as Mobile Startup Shopping Spree Continues Fourth acquisition this month

Yahoo has purchased mobile advertising firm Admovate for an undisclosed sum. The development comes on the heels of the digital giant's disappointing second quarter earnings report yesterday as well as its…

July 17, 2013, 1:34 PM EDT

A Tumblr Ad Exchange Is Inevitable, Say Industry Players Yahoo needs to monetize, and buyers want pure exchanges

Since acquiring Tumblr for $1.1 billion, Yahoo CEO Marissa Mayer has hinted at launching an ad exchange for her new social media property. But will increased advertising cause typical Tumblrs,…

June 5, 2013, 3:52 PM EDT

Tumblr Creative Director Rolls Out as New Ad Units Roll In Jacob Bijani walks after Yahoo buyout

While details are sparse, Tumblr creative director Jacob Bijani posted on the social site today that he's leaving the company. The move comes less than two weeks after Yahoo purchased…

May 31, 2013, 2:46 PM EDT

Is Hulu Really Worth 45% Less Than Tumblr? Analysts and marketers chime in

Now that Yahoo CEO Marissa Mayer has Tumblr in the bag for a cool $1.1 billion, AllThingsD reports that she may buy Hulu for between $600 million and $800 million.…

May 28, 2013, 6:11 PM EDT

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