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Topic: Yahoo

Despite Falling Display Ad Sales, Yahoo's Marissa Mayer Maintains a 'Startup' Mentality Mobile, video, native and social start making money

During a call with analysts today announcing quarterly results, Yahoo chief Marissa Mayer remarked that if her company—founded in the mid-1990s—were a startup, it would be one of the best in…

January 27, 2015, 6:02 PM EST

Here Are the Most Important Events for Any Ad Tech Addict Headed to CES An insider's guide to parties, panels and VIPs

While there will be plenty to see on the floor at the Las Vegas Convention Center this week, much of the value from attending the Consumer Electronics Show can be…

January 5, 2015, 2:16 PM EST

20 Creepy, Quirky and Funny Sponsored Gifs That Blew Up Tumblr in 2014 Marketers' top entertainment posts, ranked

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according…

December 17, 2014, 7:00 AM EST

These Were Tumblr's Top 20 Sponsored Posts of 2014 AT&T scored top engagement, with Axe and Adidas close behind

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and…

December 16, 2014, 7:01 AM EST

10 Must-See Digital Marketing Stats From the Week: Nov. 17-21 How Times Square's largest billboard performed, plus Coke's video data

Here are this week's 10 most enticing data points from the digital marketing space, including stats from newsmakers Uber and Flurry. Check them out below. 1. Times Square's humongous new digital…

November 21, 2014, 3:09 PM EST

Yahoo's New Ad Pitch Entails More Mobile Video Implements Flurry network into its system

Yahoo has integrated Flurry into its ads system, giving marketers an option for in-app mobile video buys. The development comes four months after Yahoo purchased Flurry for a reported amount between…

November 18, 2014, 9:00 AM EST

Football Fans Are Going Even Bigger Toward Mobile Than You Probably Think Sports sites see 100% traffic lift among on-the-go consumers

We knew going into this season that fantasy football diehards were probably going to be glued to their smartphones and tablets like never before. But now that the actual numbers are…

November 17, 2014, 2:28 PM EST

Yahoo Buys BrightRoll for $640 Million, Gains Programmatic Video Foothold Expects platform to make $100 million this year

Yahoo has agreed to purchase BrightRoll for $640 million, ending three weeks of speculation that such a deal was in the making. It is the second-largest acquisition of Yahoo CEO…

November 11, 2014, 5:56 PM EST

Facebook Video Is Squeezing Out YouTube as Brands Embrace Autoplay The social network increasingly rules its own roost

Brand marketing habits are changing in Facebook's favor—at least when it comes to posting and playing videos—part of the social giant's grand video plans. Budweiser, McDonald's and even Beyoncé are…

October 27, 2014, 12:01 AM EDT

Here Are 10 Must-See Stats From This Week in Digital Marketing Entails Facebook, Tumblr, Kraft, Foursquare and Visa

We've rounded up this week's 10 most interesting numbers from the world of digital marketing. Check them out below. 1. Facebook posts with only 40 characters get 86 percent more engagement,…

October 24, 2014, 2:23 PM EDT

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