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Topic: Yahoo

Tumblr Is Getting Into Live Video, But It's Completely Different Than Facebook or Periscope

Inks deal with YouTube, YouNow

Yahoo-owned Tumblr wants in on livestreaming, and it's taking a different route than Facebook or Twitter's Periscope app. Today the site is launching a live video feature that will let…

Why You Should Be Ready to Talk About Data This Year at Cannes

Insight-informed creativity will drive brand conversations

Data is arguably the most disruptive force in digital advertising today. But even more than that, it represents the biggest opportunity for marketers this year because it means delivering more…

Yahoo Enters the World of Chatbots With a Weather Bot, a News Bot and a Weird Pet Bot

Partners with Kik for launch

Yahoo has launched its first trio of chatbots, making the internet pioneer the latest to join the craze with its weather bot, news bot and something it's calling a "pet…

Google Now Controls 12 Percent of All Global Media Spend

Nearly half of the companies in the report lost revenue

Alphabet—Google's reorganized holding company—is the world's largest media owner in the world, according to a new report from Zenith Media today. Alphabet controls 12 percent of all global media spend, which…

Yahoo Is Streamlining Its Content in Hopes of Boosting Ailing Ad Business

Fewer verticals, more live video

Yahoo said today that its plan to streamline the company will allow it to "double down" on fewer content verticals, expand live video, and more aggressively tout its tech and…

Yahoo Betting Big on Live Sports With Deal to Stream NHL Games

The site will also air live baseball

As Yahoo figures out the future of its company, it's making a big bet on live sports. The struggling tech and media giant announced a deal Thursday morning with the National…

Yahoo Exec Calls Out Mobile Ad Blocker for 'Destroying the Ecosystem'

Heated discussion compares digital advertising to 'military-grade tracking'

BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers. Speaking to a packed room full…

Yahoo Is Shuttering 7 of Its 11 Digital Magazines

Will focus on news, sports, finance and lifestyle

Struggling tech and media giant Yahoo dropped the axe on seven content verticals today. Yahoo Food, Health, Parenting, Makers, Travel, Autos and Real Estate will no longer exist as stand-alone digital…

Here’s a Look at All the Parts of Levi's Stadium That Are Sponsored by Brands

Super Bowl host venue ‘sliced into a million pieces’

  With Super Bowl 50 at Levi's Stadium, the 49ers' brand sponsors can expect big-time exposure. Carlos Monteiro  When the 68,500 ticket holders for Super Bowl 50 flood into Levi's Stadium…

Yahoo Is Betting on Search, Email and Tumblr to Rally in 2016

Q4 earnings showed growth in native ads and mobile

Yahoo, fighting to set the company on a more profitable course, announced plans to slash 15 percent of its workforce and shutter legacy products while announcing a streamlined plan with…

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