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Topic: xoJane

Jane Pratt Shares Her Thoughts on the Future of xoJane at Time Inc.

And why her staff will always be the office 'oddballs'

In recent months, Time Inc. has been scooping up digital brands in an effort to reach a millennial audience, including Zooey Deschanel's Hello Giggles and sports blog network FanSided. Last…

Time Inc. Confirms Its Purchase of Jane Pratt's xoJane and xoVain

Media giant targets millennials with expanded digital effort

Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on…

Time Inc. Is in Talks to Buy Jane Pratt's Millennial-Focused xoJane

Could become its latest digital-only brand

Time Inc. is close to acquiring Jane Pratt's xoJane and xoVain sites for an undisclosed sum as it looks to increase its content targeting millennial women, sources tell Adweek. The New…

XoJane Moves to TypePad Creators' Newest Platform: Will Traffic Follow?

Opens door for more publications to come on board

Four years and $50 million later, SAY Media believes its internally developed content management system (CMS) Tempest is ready for prime time. The company migrated its largest site, xoJane, to…

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge

Dr. Martens, Rookie Magazine latest to add hashtag campaigns

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest…

The Toast Is Generating Heat Online

Site is profitable after just 9 months

The Toast is singular among the ladyblogs. It is primarily a humor site with a heavy focus on the literary, pop culture and general nerdy content targeting young women. It…

Jane Pratt Launches Beauty Site xoVain

New blog features (very) personal stories, shoppable posts

This morning, at the Waterworks showroom in New York’s Flatiron district, Jane Pratt presided over the launch party for her new beauty site, xoVain, wearing a bathrobe. It’s not an…

First Mover: Jane Pratt

She dishes on xoJane.com and her website with teen blogger Tavi Gevinson

Adweek: So, are you still sassy? Jane Pratt: I don’t think that ever really goes away. Though my grandma, who is 104, keeps hoping I will get past it. AW: How would…

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