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Topic: Xbox One

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

Microsoft Reports $400 Million Loss on Xbox One

Hit on gaming device may foreshadow future peril for the enterprise

Xbox One might not be the juggernaut gaming console that Microsoft hoped it would be. The Redmond, Wash.-based technology company's earnings report for the last fiscal year shows it spent $400…

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio

But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows

Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

Meet the Woman Behind Assassin’s Creed

Ubisoft exec Jade Raymond helps cut Hollywood deals as they prepare to launch a new franchise

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all…

Microsoft Punishes Xbox Gamers Over Dirty Words

Bad language leads to temporary bans

Watch your language while gaming with Microsoft. Today, the company had to admit to punishing Xbox One owners who cursed in videos posted on the platform. The new Xbox One went…

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1

Funny, flashy, goofy or revolutionary—vote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

Ad of the Day: Xbox One Invites You to Live Inside Your Entertainment

CP+B blurs the lines

The whole world's a video game these days. Or at least, a commercial for one. Case in point: "Invitation," Crispin Porter + Bogusky's rip-roaring 90-second spot for Microsoft's Xbox One, highlighting…

Netflix Gets Massive Sub Bump in Q3

Strong stock price, high revenue boost solid earnings report

Netflix saw a major increase in subscribers in Q3, bringing in another 1.29 million domestic subs during the quarter (up a whopping 11 percent) and 1.44 million in foreign markets.…

YouTube's 10 Most-Watched Ads in May

Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

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