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Topic: Xbox One

Microsoft Reports $400 Million Loss on Xbox One Hit on gaming device may foreshadow future peril for the enterprise

Xbox One might not be the juggernaut gaming console that Microsoft hoped it would be. The Redmond, Wash.-based technology company's earnings report for the last fiscal year shows it spent $400…

August 11, 2014, 7:26 PM EDT

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

April 28, 2014, 7:18 PM EDT

Meet the Woman Behind Assassin’s Creed Ubisoft exec Jade Raymond helps cut Hollywood deals as they prepare to launch a new franchise

Jade Raymond thinks it would be cool to live in a world in which traffic lights change on her command, one in which she has all the keys to all…

February 23, 2014, 9:44 PM EST

Microsoft Punishes Xbox Gamers Over Dirty Words Bad language leads to temporary bans

Watch your language while gaming with Microsoft. Today, the company had to admit to punishing Xbox One owners who cursed in videos posted on the platform. The new Xbox One went…

November 25, 2013, 5:20 PM EST

Adweek's Top 5 Commercials of the Week: Oct. 25-Nov. 1 Funny, flashy, goofy or revolutionary—vote for your favorite spot

Welcome to Adweek's newly revamped recap of the week's best commercials. In the past, we've shown you our 10 favorites each week. From now on, we're going to narrow it…

November 1, 2013, 9:24 AM EDT

Ad of the Day: Xbox One Invites You to Live Inside Your Entertainment CP+B blurs the lines

The whole world's a video game these days. Or at least, a commercial for one. Case in point: "Invitation," Crispin Porter + Bogusky's rip-roaring 90-second spot for Microsoft's Xbox One, highlighting…

October 28, 2013, 10:07 AM EDT

Netflix Gets Massive Sub Bump in Q3 Strong stock price, high revenue boost solid earnings report

Netflix saw a major increase in subscribers in Q3, bringing in another 1.29 million domestic subs during the quarter (up a whopping 11 percent) and 1.44 million in foreign markets.…

October 22, 2013, 8:55 AM EDT

YouTube's 10 Most-Watched Ads in May Gaming videos dominated, while Kmart and Old Spice kept the party going

Let the games begin!                                       Sony and Microsoft stormed Adweek and YouTube's Ads Leaderboard in May as both companies introduced their next-gen gaming consoles—the PlayStation 4 and Xbox One—in teaser videos. Both…

June 7, 2013, 8:28 AM EDT

Microsoft's Xbox One Is Its Own Second Screen Brings together live TV, Internet, gaming, original content

Microsoft hopes the new Xbox One—its first console in eight years—will become a hub for entertainment. In addition to live TV, the device will offer exclusive media content, including a…

May 22, 2013, 11:24 AM EDT

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