xbox live | Adweek
Advertisement

Topic: xbox live

Type
First Mover: Nancy Tellem Microsoft's new entertainment chief sees the console as more than just for games

Specs Age 58 New gig President, entertainment and digital media, Microsoft Old gig President, CBS Entertainment Group Tell me about the new gig. After the number of years I’ve been in traditional media, this really…

November 12, 2012, 12:01 AM EST

Xbox Lands Top Programming Exec Former CBS Entertainment chief Nancy Tellem to oversee new Microsoft studio

The Xbox is more popular as an entertainment device than gaming console, and is looking to take its ballooning TV footprint to another level. Late Tuesday the company announced its hiring of…

September 19, 2012, 11:41 AM EDT

When It Comes to Ads in Games, These Guys Aren't Playing Around Electronic Arts is out to master the delicate dance of marketing and gaming

Team Detroit is late. Reps from the WPP agency were supposed to arrive for their meeting with Electronic Arts at 2 p.m. on June 5, but the client, Ford Motor Co.,…

June 19, 2012, 12:04 AM EDT

Microsoft Officially Unveils NUads Spots employing Kinect tech will debut this fall from Toyota, Unilever

A year ago at the Cannes International Advertising Festival, Microsoft raised industry eyebrows when it teased NUads, TV spots that would somehow incorporate the gesture-based technology employed by Kinect, the company’s…

June 14, 2012, 11:30 AM EDT

Nintendo Promises to Revolutionize TV, Somehow Cagey execs tout potential power of upcoming Wii U

Nintendo wants to steal some of Xbox’s—and maybe Apple’s—living room thunder before it’s too late. And today, during the company’s press event at E3, it boldly promised to do just…

June 5, 2012, 10:14 PM EDT

Highlights From Adweek's NexTech @DCNF Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

May 2, 2012, 4:57 PM EDT

Advertisement