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Topic: Xbox

Despite Promises to Advertisers, Microsoft Disbands Xbox TV Studio But Halo project is still in the works

Microsoft's digital TV strategy is toast, with its Los Angeles studio closing during this massive round of layoffs. Microsoft confirmed today that Xbox Entertainment Studios is shutting down, potentially undermining…

July 17, 2014, 3:21 PM EDT

Can a Career TV Exec Bring Ambitious Xbox Shows to Life? The Microsoft exec develops interactive video for next-gen consumers

Specs Name Jordan Levin New gig Evp, Microsoft Old gig CEO, Generate Age 45 How did you land at Microsoft? The simplest way of making the connection is that [Microsoft entertainment and digital media president]…

June 24, 2014, 6:11 AM EDT

Google's Acquisition Shows It's Hungry for More Digital Video Advertising Buys mDialog to serve promos across screens

Google is buying mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as…

June 19, 2014, 1:45 PM EDT

Crispin Porter + Bogusky Acquires The House Worldwide Agency appoints Richard Pinder in new U.K., international CEO role

In an effort to expand its global footprint, Crispin Porter + Bogusky has acquired London-based The House Worldwide, a global communications network that was founded by former Publicis Worldwide COO…

June 5, 2014, 11:36 AM EDT

Microsoft Tells Advertisers It's Committed to Content With Xbox Shows Interactive key to viewing

Microsoft’s Xbox studio arm is getting ready to churn out shows. The company rolled out a lineup of new entertainment projects at today’s NewFronts presentation to pitch the ad world…

April 28, 2014, 7:18 PM EDT

Meet 12 of the Biggest Young Stars on YouTube The sensations behind AwesomenessTV's 65 million monthly visitors

In a way, it all started with Fred Figglehorn, a chipmunk-voiced, fictional 6-year-old with a dysfunctional family, manic energy and anger issues who proved to be catnip to young viewers…

March 9, 2014, 8:57 PM EDT

Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

Jordan Levin in Talks to Run Programming at Xbox Former WB chief would report to Nancy Tellem

Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned…

February 12, 2014, 3:04 PM EST

PlayStation 4 Shoots for a Holiday Blowout to Meet Sales Targets Has an aggressive TV and digital campaign

Sony will need a killer holiday season to meet its ambitious target of selling 5 million of its newly released PlayStation 4 consoles by March. And though retail analysts predict…

December 2, 2013, 9:51 PM EST

App Lets Fans Play New Call of Duty Game With Their Sports Heroes New spot for a new kind of multiplayer experience

Most gamers would say nothing beats the multiplayer experience—especially for a first-person shooter saga like Call of Duty, which just released its tenth installment, Ghosts, to millions of devoted fans. Some…

November 25, 2013, 1:53 PM EST

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