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Topic: X Games

Meet the Agency That Dreamed Up Life-Size Hot Wheels And broke 2 world records in the process

It’s not often that advertisers get to break world records. But when Mistress Creative, a boutique agency based in Los Angeles, was tasked with helping Mattel’s Hot Wheels reach a…

September 16, 2014, 1:03 PM EDT

The NBA's Instagram Team Doesn't Need LeBron to Score Pro basketball continues to slam dunk social video

The National Basketball Association has held a Dr. J-like grip on the No. 1 ranking in the weekly Adweek/Shareablee Instagram video charts since the pro league's playoffs got into full…

June 13, 2014, 6:00 AM EDT

Instagram Absolutely Loved This Young Woman's Snowboarding Stunt Elena Hight's 'double backside alley-oop rodeo' killed in social

It's a great time of year for sports, with the NBA Finals, the French Open in its final stretch, the World Cup almost here and the MLB regular season in…

June 6, 2014, 4:50 PM EDT

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