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Topic: www.adweek.com/adfreak/jcpenney-gets-all-patriotic-its-new-logo-137786

JCPenney to Cut TV Spend

Retailer plans to invest more marketing cash in print

In a bid to reverse some major losses in the second quarter, JCPenney is cutting back on its television spend. Speaking to investors during the company’s earnings call last Friday morning,…

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