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Topic: Wwf

WWF Now Lets You Donate by Tweeting the Emojis of Endangered Animals

W+K pitched the idea as a one-off project

Among the gajillion emoji campaigns out there right now, here's a clever one. Wieden + Kennedy London creatives Jason Scott and Joris Philippart recently had an idea for how to use…

WWF Snaps #Lastselfie of Endangered Animals

Selfies just got real

The Danish branch of the World Wildlife Fund is taking advantage of the fleeting nature of Snapchat to illustrate just how quickly it takes for an endangered species to be…

Grand Prix for Good: Ants March With Leaf Billboards in BBDO's WWF Stunt

Putting tiny activists to work

CANNES, France—One of the biggest cheers at Saturday's award ceremony here at Cannes Lions was reserved for the Grand Prix for Good winner, which amusingly and ingeniously harnessed the power…

Pentagram's Angus Hyland

Fast Chat: Angus Hyland on Penguins, Michelin Man

Pentagram partner dissects 1,400 logos in his new book, Symbol

What makes a successful logo? A successful logo is one that endures. It’s got to eventually be honest to the product it describes. It’s got to be simple. It’s got to…

Flick of a switch controls this Earth Hour ad

The World Wildlife Fund teamed up with Hot Chip to create this cool online ad for Earth Hour. It's actually two videos in one—a "light" version and a…

Latest WWF spot not terribly offensive at all

This animated clip by Bostock and Pollitt for World Wildlife Fund U.K. illustrates the domino theory of taking personal action to help improve Earth's climate. The cityscape at the start…

What other WWF ads has DDB Brazil done?

In their joint apology for the now-infamous 9/11 ad, DDB Brazil and WWF Brazil mentioned their previous collaborations: "The two entities have worked together for three years to mobilize…

DDB, WWF Reeling From Fallout Over 9/11 Ad

UPDATE, Friday. In their joint apology for this now-infamous 9/11 ad, DDB Brazil and WWF Brazil mentioned their previous collaborations. Here's a sampling of ads they've done together since 2007. UPDATE,…

Draftfcb casts a global problem in miniature

This Canadian World Wildlife Foundation spot by Draftfcb Toronto, directed by OPC's Woods + Low, is filled with plastic performances. But that's the idea. No actual humans appear, and most…

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