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Topic: Wwe

Dove's 'Beauty Patch' Already Has 13 Million Views Skincare brand does it again, sits atop Top 10 video rankings

Dove's Beauty Patch video has been viewed a whopping 13 million times in six days on YouTube, per the brand's account on the social vids site. Not surprisingly, that kind of…

April 15, 2014, 1:30 PM EDT

This Branding Agency Helps Clients Diverse as WWE, Fathead and Lord & Taylor The secret to Finch Brands' success

Specs Who (Clockwise, from top) Bill Gullan, president; John Ferreira, vp of brand strategy; Daniel Erlbaum, CEO; Jordan Goldenberg, creative director What Brand design and strategy firm Where Philadelphia office In 2011, Fathead approached…

March 13, 2014, 7:40 AM EDT

NFL to Launch Ad-Supported Digital Network NFL Now will stream highlights and NFL Films content—but not live games

NFL commissioner Roger Goodell on Thursday announced plans to launch a new digital network called NFL Now, which will stream original content to a range of connected devices that includes…

January 30, 2014, 2:27 PM EST

WWE Network Is the First to Ditch Traditional Cable Will other entertainment brands do the same?

For the first time, there’s a major entertainment brand creating its own service for over-the-top video, and it’s ready to rumble. On Feb. 24, the WWE Network goes live on every device with an Internet connection.…

January 27, 2014, 9:30 PM EST

Major League Baseball Is Trying Hard to Expand Its Fan Base With Social and Video Integrations Will other leagues emulate the Fan Cave experiment?

Major League Baseball and MTV are creating a glitzy field of dreams designed to lure the 12-34 demographic by fusing the game with popular culture in a highly immersive way.  Afrojack…

January 26, 2014, 8:57 PM EST

WWE Network Will Stream on Connected Devices, Not Cable Long-gestating channel ready for prime time

At the Wynn Hotel and Casino on Wednesday evening, wrestlers including Triple H, Shawn Michaels, Steve Austin and WWE chief brand officer Stephanie McMahon dropped another bombshell in the streaming…

January 8, 2014, 10:55 PM EST

Twitter's TV Ad Targeting Uses 'Video Fingerprinting' New system could boost Promoted Tweets' effectiveness

Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" technology. Via a data dashboard, digital marketers can…

May 23, 2013, 12:02 PM EDT

Yahoo Rolls Out New Comedies, WWE Deal Portal pushes further into edgy originals while looking to deepen its library

Yahoo is all about edgy hipster comedy and dude entertainment, right? OK, those are maybe not the first images that pop into your mind when thinking of the portal, home of…

April 29, 2013, 7:00 PM EDT

Twitter Goes Way Beyond 140 Characters Users can view snippets of articles within tweets from NY Times, Wall St. Journal

Twitter is the new RSS feed (only normal people actually use it). It's a cliched line—and one that can be applied to Facebook as well as Twitter—but the San Francisco-based…

June 14, 2012, 6:38 AM EDT

Portrait: Ayzenberg Group The interactive shop finds kids through the mobile, social platforms that obsess them

Specs Who (l. to r.) Gary Goodman, principal, creative director; Vincent Juarez, principal, media director; Stuart Pope, principal, creative director; Eric Ayzenberg, chief strategist, chief creative officer; Chris Younger, principal, director…

February 16, 2012, 6:42 AM EST

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