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Topic: Wwe

Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions

Sponsorship includes TV ad, YouTube takeover and more

Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year. The partnership—with Snickers returning as the "exclusive presenting partner"…

How WWE's Shakespearean Storytelling Helped It Become a Brand Powerhouse

Stephanie McMahon's 3 keys to success

WWE has attracted 750 million social media followers and become the No. 1 sports channel on YouTube by mastering an oft-cited but still totally effective marketing tactic: storytelling. WWE's chief…

Sanders Is Ripped and Ready to Rumble in WWE's Twist on KFC's Colonel Campaign

Wrestler Dolph Ziggler suits up

We've seen several Colonel Sanders incarnations over the past year, but while most have been about finger lickin,' this one's focused on ass kickin.' At this weekend's WWE's SummerSlam (which has…

20 Stars and Influencers Who Radiate Creativity and Get Everyone Talking

From Queen Bey to Samantha Bee

What would you do with fame, if you had it? Would you simply enjoy all the perks and pay that come with it, or would you use it as a…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

Why Wrestling's Biggest Brand Came to Cannes (and Why It Fits Right In)

Stephanie McMahon on the media innovation and storytelling of WWE

  brightcove.createExperiences(); The next time somebody asks what Chris Jericho and Sasha Banks have in common with Rigoletto and The Magic…

From Wrestlemania to Top Chef, Pee-wee Herman's Long, Strange Trip to Netflix

'Big Holiday' streams March 18

The wait is almost over, Pee-wee Herman fans. Netflix announced today that Pee-wee's Big Holiday, a new film from Paul Reubens' alter ego, debuts on Netflix March 18. It's been more…

How USA’s Mr. Robot Hacked the Problem of Summer TV

The network’s big risk paid off

In a summer stuffed with more TV options than ever, the most buzzed about show wasn't Orange Is the New Black or True Detective, but Mr. Robot, USA's acclaimed new…

WWE Fires Hulk Hogan as Sex Tape Reportedly Reveals Racist Comments

Iconic wrestler tweets that he's 'in the storm'

UPDATE: World Wrestling Entertainment has fired Hulk Hogan—whose legal name is Terry Bollea—after an audiotape of the pro wresting icon making racist comments surfaced Friday.  "WWE terminated its contract with Terry…

These Compelling Campaigns Are the Gold Standard for Sports Advertising

Clio honors Gatorade, Nike, NBA and Nascar

The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold…

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