Topic: Wrigley

Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl

No sign of Seahawks' Marshawn Lynch, though

Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in…

Skittles Teases Its First Super Bowl Ad With Kurt Warner in a Hot Tub of Candy

Mars brand will make its Big Game debut Feb. 1

Skittles is joining Mars Inc. corporate sibling Snickers at the Super Bowl this year, as the brand airs its first Big Game commercial on Feb. 1. The Super Bowl debut of…

DDB Adds Another Mars Brand

Royal Canin arrives sans pitch

Gum, candy and now pet food. DDB, which became a Mars roster shop in 2008 when the company acquired Wrigley and three years later added candy brands like Skittles and Starburst,…

Miley's Moves Seduce 10 Million Viewers for the VMAs, Up 47 Percent in the Demo

Network almost back up to 2011 levels after last year's plunge

Sneer all you want at Miley's crotch-thrusting antics with Robin Thicke (for the four of you who weren't watching, see the entire Ron English-ish fever dream below)—the VMA's were outrageous…

Wrigley Rolls Out Caffeinated Gum 'Alert'

CPG giant will join energy gum space with campaign featuring TV, radio, digital

Wrigley is entering the energy gum market with its new Alert Energy Caffeine Gum brand, targeting 25-to-49-year-olds who, per the company, "want a portable product that lets them control their…