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Topic: WPP

WPP Unit Targets Consumers With 'World's Largest' Profile Database Xaxis to create personalized ads

Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…

June 27, 2011, 11:20 AM EDT

WPP Sues TRA Global Over Analysis System Claims infringement of proprietary method

Global communications giant WPP has fired off what appears to be a preemptive salvo against TRA Global, a company in which it invested, in a battle over proprietary methods of…

June 17, 2011, 6:31 AM EDT

WPP Chairman Rails Against 'Doomsters' Lader doesn't name names in forceful address during annual meeting

Without warning, the discussion at WPP's annual meeting in Dublin on Thursday suddenly turned to prophecies of end times—end times, that is, for marketing. While discussing numbers that signal an…

June 3, 2011, 6:39 AM EDT

Apple Tops List of World's Most Valuable Brands Google bumped down to No. 2 spot

For the first time, Apple has topped the list of the world’s most valuable brands. According to WPP’s annual BrandZ Top 100 Most Valuable Global Brands study, Apple now has…

May 9, 2011, 1:54 PM EDT

Top 10 Earners in Advertising Along with share prices and revenue, the Big Four honchos saw their total pay rise

No one will ever describe 2010 as a banner year for the ad business. Despite the recessionary headwinds, however, the Big Four holding companies managed to grow their share prices…

May 9, 2011, 6:33 AM EDT

IMG, WPP to Provide Licensing Deals to WPP Clients WPP to share resources with global sports group

IMG Worldwide, the global sports, fashion, and media group, is partnering with WPP to provide licensing services to clients from the marketing communications holding company.  As part of the multiyear pact,…

May 3, 2011, 12:41 PM EDT

Holding Companies' Ad Trading Desks Delivering Mixed Results Goal of offering better pricing remains elusive

The great in-house trading desk experiment that the big four agency holding companies—Publicis, WPP, Omnicom, and Interpublic—launched in the last few years appears to have yielded lukewarm results. In theory, by…

May 2, 2011, 6:22 AM EDT

WPP Beats Omnicom, Publicis in First Quarter Holding company's revenue tops rivals for first time since 2006

The advertising group WPP announced a strong first quarter, one in which it beat rivals Omnicom and Publicis Groupe for the first time since 2006.  WPP reported organic revenue up 6.7…

April 28, 2011, 10:00 AM EDT

Sean Parker, Eric Schmidt, and Peter Chernin Not Enough for Raine Private Equity Group’s Investor List is Impressive, But Is the Firm Losing Momentum?

They debuted last year’s largest new fund, and their investor list is a veritable who’s who of digital media investing. But SEC filings on Raine Group’s fund closings reveal that…

April 12, 2011, 5:53 PM EDT