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Topic: WPP

China Will Soon Be 'Second-Biggest Market' Says WPP Chief Launches marketing school in Shanghai

WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…

October 31, 2011, 7:51 AM EDT

WPP Reports Slow Growth in Third Quarter Rival companies surge ahead

WPP’s third-quarter growth lagged behind that of its rivals as worldwide economic conditions took a toll on the advertising and marketing conglomerate’s growth, the Guardian reported today. While analysts predicted full-year…

October 28, 2011, 11:10 AM EDT

Kleiner Perkins, WPP Invest in China's Moment Systems Offers online ad measurement services

Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP…

October 24, 2011, 3:29 PM EDT

TRA Files Suit Against WPP Upstart's counter-claim accuses British giant of patent infringement

International communications giant WPP used its position on the board of TRA Global, an upstart market research company, to filch proprietary information from the firm so it could become a…

July 6, 2011, 5:27 AM EDT

WPP Unit Targets Consumers With 'World's Largest' Profile Database Xaxis to create personalized ads

Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…

June 27, 2011, 11:20 AM EDT

WPP Sues TRA Global Over Analysis System Claims infringement of proprietary method

Global communications giant WPP has fired off what appears to be a preemptive salvo against TRA Global, a company in which it invested, in a battle over proprietary methods of…

June 17, 2011, 6:31 AM EDT

WPP Chairman Rails Against 'Doomsters' Lader doesn't name names in forceful address during annual meeting

Without warning, the discussion at WPP's annual meeting in Dublin on Thursday suddenly turned to prophecies of end times—end times, that is, for marketing. While discussing numbers that signal an…

June 3, 2011, 6:39 AM EDT

Apple Tops List of World's Most Valuable Brands Google bumped down to No. 2 spot

For the first time, Apple has topped the list of the world’s most valuable brands. According to WPP’s annual BrandZ Top 100 Most Valuable Global Brands study, Apple now has…

May 9, 2011, 1:54 PM EDT

Top 10 Earners in Advertising Along with share prices and revenue, the Big Four honchos saw their total pay rise

No one will ever describe 2010 as a banner year for the ad business. Despite the recessionary headwinds, however, the Big Four holding companies managed to grow their share prices…

May 9, 2011, 6:33 AM EDT

IMG, WPP to Provide Licensing Deals to WPP Clients WPP to share resources with global sports group

IMG Worldwide, the global sports, fashion, and media group, is partnering with WPP to provide licensing services to clients from the marketing communications holding company.  As part of the multiyear pact,…

May 3, 2011, 12:41 PM EDT