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Topic: WPP

Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey

Tandem's first work is for Procter & Gamble

Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter &…

Sasha Savic Named CEO of MediaCom USA

Position new for company

MediaCom has expanded its domestic leadership team. The WPP media agency announced today that it has tapped Sasha Savic to serve as CEO of MediaCom USA. This is a new…

WPP Launches New Lincoln Unit

New York-based agency to help reintroduce luxury Ford brand

WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…

MediaCom Wins Revlon's Global Media Planning and Buying Business

The agency's international role will begin in 2012

MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business…

WPP Acquires D.C.'s Glover Park

Will be company's latest government relations resource

WPP has agreed to acquire The Glover Park Group, a Washington, D.C., strategic communications and government relations firm. Glover Park was founded in 2001 by Democrats Carter Eskew, Joe Lockhart, Mike…

PHD Wins Sony Ericsson's Media Business

Will handle all of its media planning and buying globally for two years

Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media…

China Will Soon Be 'Second-Biggest Market' Says WPP Chief

Launches marketing school in Shanghai

WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…

WPP Reports Slow Growth in Third Quarter

Rival companies surge ahead

WPP’s third-quarter growth lagged behind that of its rivals as worldwide economic conditions took a toll on the advertising and marketing conglomerate’s growth, the Guardian reported today. While analysts predicted full-year…

Kleiner Perkins, WPP Invest in China's Moment Systems

Offers online ad measurement services

Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP…

TRA Files Suit Against WPP

Upstart's counter-claim accuses British giant of patent infringement

International communications giant WPP used its position on the board of TRA Global, an upstart market research company, to filch proprietary information from the firm so it could become a…

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