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Topic: WPP

MediaCom Wins Revlon's Global Media Planning and Buying Business The agency's international role will begin in 2012

MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business…

December 5, 2011, 11:56 AM EST

WPP Acquires D.C.'s Glover Park Will be company's latest government relations resource

WPP has agreed to acquire The Glover Park Group, a Washington, D.C., strategic communications and government relations firm. Glover Park was founded in 2001 by Democrats Carter Eskew, Joe Lockhart, Mike…

November 29, 2011, 11:24 AM EST

PHD Wins Sony Ericsson's Media Business Will handle all of its media planning and buying globally for two years

Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media…

November 15, 2011, 11:42 AM EST

China Will Soon Be 'Second-Biggest Market' Says WPP Chief Launches marketing school in Shanghai

WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…

October 31, 2011, 7:51 AM EDT

WPP Reports Slow Growth in Third Quarter Rival companies surge ahead

WPP’s third-quarter growth lagged behind that of its rivals as worldwide economic conditions took a toll on the advertising and marketing conglomerate’s growth, the Guardian reported today. While analysts predicted full-year…

October 28, 2011, 11:10 AM EDT

Kleiner Perkins, WPP Invest in China's Moment Systems Offers online ad measurement services

Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP…

October 24, 2011, 3:29 PM EDT

TRA Files Suit Against WPP Upstart's counter-claim accuses British giant of patent infringement

International communications giant WPP used its position on the board of TRA Global, an upstart market research company, to filch proprietary information from the firm so it could become a…

July 6, 2011, 5:27 AM EDT

'Media Owners Masquerading as Technology Companies' Sir Martin Sorrell on Microsoft, Google, AOL and Yahoo at Cannes

June 28, 2011, 10:56 AM EDT

WPP Unit Targets Consumers With 'World's Largest' Profile Database Xaxis to create personalized ads

Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…

June 27, 2011, 11:20 AM EDT

WPP Sues TRA Global Over Analysis System Claims infringement of proprietary method

Global communications giant WPP has fired off what appears to be a preemptive salvo against TRA Global, a company in which it invested, in a battle over proprietary methods of…

June 17, 2011, 6:31 AM EDT