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Topic: WPP

Moat Partners With 24/7 Media With Hopes of Shaking Up Analytics The startup will now be able to provide analytics to over 9,000 companies globally

As the confusing digital advertising landscape changes with each new day, Moat, a brand intelligence and analytics company, is trying to bring some clarity to move past the basic click metrics.  The…

May 16, 2012, 9:47 AM EDT

Agencies Open Brand Doors to Tech Startups Sable launches Spark Plug in attempt to embrace innovation in the digital space

What’s an Israeli rock star doing at Young & Rubicam New York? Well, Yoni Bloch also runs Interlude, a startup that makes Web videos interactive. Interlude is one of seven startups…

May 1, 2012, 6:16 AM EDT

Fast Chat: Possible Worldwide CEO Trevor Kaufman’s On Partnership With Grey Tandem's first work is for Procter & Gamble

Possible Worldwide and Grey’s Europe, Middle East and Africa division have formed a partnership that will see the two WPP shops collaborating on accounts, starting with shared client Procter &…

February 8, 2012, 4:47 PM EST

Sasha Savic Named CEO of MediaCom USA Position new for company

MediaCom has expanded its domestic leadership team. The WPP media agency announced today that it has tapped Sasha Savic to serve as CEO of MediaCom USA. This is a new…

January 19, 2012, 11:47 AM EST

WPP Launches New Lincoln Unit New York-based agency to help reintroduce luxury Ford brand

WPP today unveiled plans for a new, as-yet-unnamed agency, dedicated to Ford Motor's Lincoln nameplate. To be based in New York, the shop will reintroduce Lincoln's new designs to consumers and…

December 15, 2011, 6:12 PM EST

MediaCom Wins Revlon's Global Media Planning and Buying Business The agency's international role will begin in 2012

MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business…

December 5, 2011, 11:56 AM EST

WPP Acquires D.C.'s Glover Park Will be company's latest government relations resource

WPP has agreed to acquire The Glover Park Group, a Washington, D.C., strategic communications and government relations firm. Glover Park was founded in 2001 by Democrats Carter Eskew, Joe Lockhart, Mike…

November 29, 2011, 11:24 AM EST

PHD Wins Sony Ericsson's Media Business Will handle all of its media planning and buying globally for two years

Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media…

November 15, 2011, 11:42 AM EST

China Will Soon Be 'Second-Biggest Market' Says WPP Chief Launches marketing school in Shanghai

WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…

October 31, 2011, 7:51 AM EDT

WPP Reports Slow Growth in Third Quarter Rival companies surge ahead

WPP’s third-quarter growth lagged behind that of its rivals as worldwide economic conditions took a toll on the advertising and marketing conglomerate’s growth, the Guardian reported today. While analysts predicted full-year…

October 28, 2011, 11:10 AM EDT