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Topic: WPP

Radio-Happy Bonefish Grill Taps Digital Shop as Lead Agency

Blast Radius picks up first restaurant account

Bonefish Grill has named Blast Radius its lead agency after a review involving three other unnamed candidates. The WPP shop takes over an account that sister agency Young & Rubicam,…

Mcgarrybowen Adds Chief of Staff

Daniel Korn hails from Ogilvy & Mather

Daniel Korn, the North American business development director at Ogilvy & Mather since 2010, is joining mcgarrybowen as chief of staff, a new position. Korn will be based in New York…

WPP's m/SIX Enters the U.S. Market

Stopforth leads the charge in N.Y.

U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a former…

Possible Gets More Microsoft Work

Adds Surface website

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review. The assignment includes ongoing work on the site's…

WPP's Joule Names Daniel Rosen Global CEO

Replaces recently departed Michael Collins

WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile…

WPP Created One Big Digital Shop From 8 Smaller Ones

This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

Facebook Hires New Head of Europe, Middle East and Africa

New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

Could WPP Be Next to Strike Media Deal With Twitter?

Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

Ad Targeters Are Laying the Groundwork for Visual Advertising

Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

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