Advertisement

Topic: WPP

Possible Gets More Microsoft Work

Adds Surface website

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review. The assignment includes ongoing work on the site's…

WPP's Joule Names Daniel Rosen Global CEO

Replaces recently departed Michael Collins

WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile…

WPP Created One Big Digital Shop From 8 Smaller Ones

This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

Facebook Hires New Head of Europe, Middle East and Africa

New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

Could WPP Be Next to Strike Media Deal With Twitter?

Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

Ad Targeters Are Laying the Groundwork for Visual Advertising

Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

Premium Publishers Give Private Marketplaces Another Look

Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

Three Brands That Used Data to Transform Their Media Strategies

Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

Pandora Audience Segments Synced to Mediaocean, Strata

Digital radio player hopes data deals spark more ad sales

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…

Advertisement