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Topic: WPP

Facebook Hires New Head of Europe, Middle East and Africa New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

May 8, 2013, 12:19 PM EDT

Could WPP Be Next to Strike Media Deal With Twitter? Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

April 25, 2013, 1:43 PM EDT

Ad Targeters Are Laying the Groundwork for Visual Advertising Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

April 21, 2013, 11:38 PM EDT

Premium Publishers Give Private Marketplaces Another Look Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

Pandora Audience Segments Synced to Mediaocean, Strata Digital radio player hopes data deals spark more ad sales

Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…

March 5, 2013, 8:30 AM EST

Ogilvy Chief Miles Young Is Busy Reinventing a Troubled Agency So don't expect a Christmas card

Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…

March 3, 2013, 11:59 PM EST

Big Players, Big Ideas: Thomas Gensemer Blue State Digital's future, both in and out of politics

Big Players, Big Ideas: Thomas Gensemer

February 7, 2013, 12:49 PM EST

Game Day for Lincoln Reboot The automaker places its bet on a few amateurs in a socially driven Super Bowl spot

Lincoln Motor Co. today will wrap the shoot for its first Super Bowl spot, a 60-second, road trip-themed journey that wends its way through Southern California’s San Fernando Valley. The stars…

January 14, 2013, 12:03 AM EST

Dell Consolidates Commercial Creative Work at Y&R Business had been at Arnold

Young & Rubicam has landed more Dell advertising as the computer giant consolidates work for the small- and medium-business segment at the WPP unit. Dell made the decision to move…

January 9, 2013, 12:03 PM EST

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