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Topic: WPP

WPP's m/SIX Enters the U.S. Market Stopforth leads the charge in N.Y.

U.K. media agency m/Six, a joint venture of WPP's GroupM and creative shop CHI & Partners, which WPP owns 49 percent of, has entered the U.S. market. David Stopforth, a former…

August 5, 2013, 3:03 PM EDT

Possible Gets More Microsoft Work Adds Surface website

WPP digital agency Possible has added the lead role on Microsoft Surface's website to its work for the tech giant, following a review. The assignment includes ongoing work on the site's…

July 23, 2013, 3:17 PM EDT

WPP's Joule Names Daniel Rosen Global CEO Replaces recently departed Michael Collins

WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile…

June 4, 2013, 2:30 PM EDT

WPP Created One Big Digital Shop From 8 Smaller Ones This is Possible

WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…

May 20, 2013, 10:27 PM EDT

Facebook Hires New Head of Europe, Middle East and Africa New U.K. advisory group focuses on need to prove advertising ROI at inaugural meeting

Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…

May 8, 2013, 12:19 PM EDT

Could WPP Be Next to Strike Media Deal With Twitter? Rival Publicis recently entered partnership with the microblogging site

WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…

April 25, 2013, 1:43 PM EDT

Ad Targeters Are Laying the Groundwork for Visual Advertising Clicks on brand photos

Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…

April 21, 2013, 11:38 PM EDT

Premium Publishers Give Private Marketplaces Another Look Technology has improved

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…

March 31, 2013, 9:43 PM EDT

Three Brands That Used Data to Transform Their Media Strategies Creating efficiencies

We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…

March 25, 2013, 10:02 PM EDT

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