Topic: WPP
MediaCom Worldwide will be getting a bit of a makeover for the new year. On Monday, the media agency announced that it won Revlon’s global media planning and buying business…
WPP has agreed to acquire The Glover Park Group, a Washington, D.C., strategic communications and government relations firm. Glover Park was founded in 2001 by Democrats Carter Eskew, Joe Lockhart, Mike…
Following an open pitch process that launched over the summer, Sony Ericsson has selected Omnicom media agency PHD as its new media agency. PHD will handle all of its media…
WPP chief executive Martin Sorrell says China will overtake the U.K. as the firm’s second-biggest market within two to four years. "I would anticipate that China would become our third market…
WPP’s third-quarter growth lagged behind that of its rivals as worldwide economic conditions took a toll on the advertising and marketing conglomerate’s growth, the Guardian reported today. While analysts predicted full-year…
Chinese digital marketing measurement company Moment Systems just announced that it has completed a $20 million series B financing round, led by Kleiner Perkins Caufield & Byers along with WPP…
International communications giant WPP used its position on the board of TRA Global, an upstart market research company, to filch proprietary information from the firm so it could become a…
Just days after Google completed the rollout of its interest-based advertising service, WPP is jumping on the targeted-ad bandwagon with its own company that will link ad-buying technology with a…
Global communications giant WPP has fired off what appears to be a preemptive salvo against TRA Global, a company in which it invested, in a battle over proprietary methods of…
Without warning, the discussion at WPP's annual meeting in Dublin on Thursday suddenly turned to prophecies of end times—end times, that is, for marketing. While discussing numbers that signal an…
