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Topic: WPP

Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year

He helms the hottest brand on the planet

The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera. For a couple of years, the main storyline was his lawsuit…

WPP's GroupM Promotes Brian Lesser to North American CEO

Xaxis chief's move is latest step in company's digital evolution

In a move that underscores GroupM's comittment to data and programmatic technology, the WPP company has elevated Brian Lesser to CEO of its North American operations. Lesser had served as chief…

GroupM Eyes Acquisition of Innovative Digital Agency Essence

WPP Group media arm seeks boost

Seeking added bandwidth across digital and mobile, WPP Group media arm GroupM is closing in on an acquisition of the independent Essence digital agency. Reps for both GroupM and Essence declined…

This New Program Aims to Stop Ad Bot Owners From Getting Paid

Google, AOL, WPP, Omnicom and Publicis support TAG

Trustworthy Accountability Group, an anti ad-fraud player, today is announcing a Verified by TAG program that costs $10,000 annually for digital ad sellers like publishers, ad exchanges and agencies to…

Q&A: Videology's Managing Director Is Making Programmatic Ad Buying More Exact

Tim Castree has the results to prove it

Specs Current gig Managing director, North America, Videology Previous gig COO, MediaVest U.S. Age 44 Twitter @castree Adweek: Why did you leave the agency world for Videology? Tim Castree: There were two decisions in that…

Agency Bosses Explain the Way Forward in China's Complex, Troubled Marketplace

Near meltdown has altered the landscape

When the Chinese economy stumbled in recent weeks—its stock market shuddered and sputtered and the Yuan currency plummeted in value in August—the entire global marketplace held its breath for a…

Facebook Just Made 2 Big Changes to Appease Advertisers on Viewability

Offers premium option and third-party verification

Brands have long lamented the possibility that Internet users don't actually see the ads they pay for. Well, Facebook today introduced a premium buying choice that should quell some of that…

Facebook's 'Ludicrous' Video Ad Metrics Highlight Digital's Lingering Low Standards, Martin Sorrell Says

WPP chief calls for better measurement

Ad agencies are under increasing pressure to stay ahead of the curve as more of their budgets move towards digital. Few players know that better than WPP's CEO Martin Sorrell,…

Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

No. 1: tracking how content spreads

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and…

Coke Chooses 3 WPP Agencies for Its Next Big Global Ad Campaign

Ogilvy New York, Sra Rushmore and Santo make the cut

Coca-Cola has named the three agencies that will create its next global campaign after inviting a total of 10 shops to pitch ideas earlier this year. Coke confirmed to Adweek that the winning…

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