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Topic: WPP

Annalect Taps Wunderman's Samardzija as Analytics Chief

Has done data-centric work for brands like Nokia, Coca-Cola and Sony

Annalect has named longtime Wunderman exec Slavi Samardzija chief analytics officer at the Omnicom Group’s data and analytics unit. Samardzija had been with the WPP company since early 2000 and…

Sir Martin Sorrell Speaks From the Croisette on Publicis-Omnicom and Content

And keeping an eye on the World Cup

CANNES, France—WPP CEO Sir Martin Sorrell, in a sitdown with Adweek in the sun-dappled MediaCom suite at the Martinez hotel, continued his dissection of the failed Publicis-Omnicom merger. "It didn't do…

Taxi Lands Maxwell House After Wieden + Kennedy

W+K had handled the brand for less than a year

Kraft has found a home for Maxwell House at another roster shop: Taxi in New York.  "We looked at our roster and Taxi's body of work, including success with our coffee…

We Play Matchmaker for Merger Candidates AMC, Scripps and IPG

New report lists media and ad companies as likely targets

Who's next? The recent spree of mergers and acquisitions doesn't appear to be at an end, at least not to the market-watchers at Barron's, who listed Mad Men and Walking…

IPG Mediabrands Retools Management Team

North American CEO exits Mediabrands

North American CEO Jacki Kelley has left IPG Mediabrands after just 15 months in the position for a new role at parent company Interpublic Group. Kelley's move swiftly follows Microsoft's decision…

LinkedIn's Roadshow Heads to Cannes

With a new slate of ad offerings, a social network goes deal-making on the Riviera

The Cannes Lions festival has become a tech playground, and LinkedIn has embraced the event to strengthen its industry ties. At last year’s festival, agencies and brands still demanded improved products…

OMG, UM Win Heinz Media Duties

Replacing Dentsu Aegis, Cramer-Krasselt

H.J. Heinz has named two new media partners following a review that kicked off last November: Omnicom's OMG networks were awarded planning and buying responsibility for all international markets while…

PHD's Williams Moves to Maxus

New N.A. chief

Steve Williams, the president of Omnicom media network PHD in New York, is moving over to WPP’s Maxus as CEO of North America. He replaces Louis Jones, who is retiring according…

Fait Accompli: How the Publicis-Omnicom Merger Died

As Wren and Lévy lick their wounds, the only winners are the lawyers

It started in February of last year when John Wren visited Publicis Groupe and admired the company’s stunning Champs Élysées view. Maurice Lévy, CEO of the French agency giant, was…

10 Provocative Tweets About Omnicom-Publicis #Fail

Schadenfreude and humor aplenty

Twitter, as popular with marketers as perhaps any crowd, has seen plenty of interesting comments from industry players about Omnicom and Publicis Groupe calling off their marriage since the development…

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