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Topic: WPP

Adtech Industry Littered With Roadkill

Consolidation a 'wet dream' for industry insiders, M&A pros say

     The advertising technology industry can be described as fragmented at best, and at worst, a chaotic mess. With the acronym soup of DSPs, RTBs, SSPs, and ever newer technologies…

Sorrell to Ad:Tech: You're lucky to have me

Martin Sorrell is apparently much in demand on the conference circuit. While speaking at Ad:Tech in New York on Wednesday morning, the WPP CEO reminded organizers not once but…

Sorrell not faring too badly in this recession

On this first-anniversary weekend of the collapse of Lehman Brothers, which triggered the worst economic crisis in a generation, the Guardian reminds us that some have felt the pain…

Sir Martin discovers new passion: blogging

Sadly, as in years past, I had to miss Davos this year. Bummer. Luckily, WPP CEO and Davos fixture Martin Sorrell is blogging from the World Economic Forum for…

Amid downturn, WPP brass poke each other

We all deal with economic catastrophe in our own ways. For WPP's top echelon of executives, it means enjoying a little Wii and Facebook. A new BusinessWeek story recounts…

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