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Topic: WPP Group

Build-A-Bear Names a Lead Creative Shop Brand spends an estimated $12 million annually

Build-A-Bear Workshop has named the Atlanta office of JWT as its lead agency after a review. The assignment encompasses North America and the U.K. The move follows Build-A-Bear's appointment of UM as the brand's new…

November 14, 2014, 1:22 PM EST

WPP Reports Q3 Revenue Growth of 3% Ignoring currency fluctuations, rise was actually 7%

London-based WPP Group, battling strong foreign exchange headwinds, reported revenue growth of 3.1 percent in the third quarter. Meanwhile, like-for-like growth, which removes the impact of currency swings, jumped 7.6…

October 31, 2014, 9:33 AM EDT

Tiffany Consolidates Its Global Media Business at a Single Shop Brand with $100m annual spend goes to MEC

Fresh off the hunt for a new creative shop, Tiffany now has a new agency for media, as well. The luxury brand has hired MEC to handle its global media business,…

October 24, 2014, 11:24 AM EDT

5 WPP Shops Will Now Handle Shopper Marketing for General Mills A few independent shops had handled the business previously

In shifting its shopper marketing efforts to WPP Group shops like Geometry, General Mills is consolidating business within a single holding company that previously had been scattered among a handful…

October 9, 2014, 3:51 PM EDT

GroupM Takes Minority Stake in Haworth Minneapolis media shop works for Target, Ben & Jerry's

GroupM, the media division of WPP, has acquired a 49 percent stake in independent media shop Haworth Marketing. Haworth, which opened in 1970 and is based in Minneapolis, works for the…

September 23, 2014, 11:55 AM EDT

Martin Sorrell Echoes Critics of Scottish Independence The implications for WPP would not be good

In advance of Scots going to the polls today to vote on the referendum to withdraw from the United Kingdom, WPP Group CEO Martin Sorrell has weighed in on the…

September 18, 2014, 11:10 AM EDT

Jonathan Adams Is Maxus' New N.A. Digital Chief Previously, he lead N.A. media at iCrossing

In Steve Williams’ first hire since joining Maxus as North American CEO in June, he has named Jonathan Adams as chief digital officer for the region. Adams joins the GroupM agency…

September 11, 2014, 10:18 AM EDT

Al Gore Enlists Youth for Climate Control Urges them to create awareness videos

Al Gore has launched a new climate change awareness campaign as part of The Climate Reality Project. The campaign called “Why? Why Not?” will target young people between the ages…

August 15, 2014, 4:01 PM EDT

Jamie Gallo Returns to Agency Fold After NBA Becomes New York president of Wunderman

Jamie Gallo has reentered the agency world after two years with the NBA. Gallo, who was evp of global marketing at the NBA from 2012 until March 2014, is now president…

July 23, 2014, 1:01 PM EDT

IPG CEO Michael Roth Defends His Pay Says it's comparable or less than what competitors make

Interpublic Group CEO Michael Roth today defended his compensation as mid-tier compared to his competitors. Roth, speaking at IPG's annual shareholder meeting in New York, received $11.7 million in salary, stock,…

May 22, 2014, 1:18 PM EDT

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