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Topic: WPP Group

If Iran Sanctions Lift, Will Ad Companies Rush In?

Dentsu is already there, WPP and Publicis are in no rush

Sir Martin Sorrell, the WPP chief, has called Iran the last great, untapped market for growing his business. With a potential nuclear deal set to end some embargoes and perhaps…

Ogilvy CEO Miles Young to Step Down, Become Oxford Administrator

Global chief returns to his alma mater

Miles Young, the global CEO of Ogilvy & Mather, will leave the agency after more than three decades to take a top administrative position at Oxford University. Ogilvy issued a statement…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

American Greetings' Mother's Day Video Takes Top Prize at Effie Awards

'World's Toughest Job' ad made by Mullen Lowe

After a strong showing at last month's One Show, Mullen Lowe's "World's Toughest Job" ad for American Greetings claimed the top prize tonight at the Effie Awards. The Grand Effie winner…

GroupM Expands in Sports Sponsorships With New Unit, ESP

One unit focuses on teams and other rightsholders; another on advertisers looking to sponsor

GroupM is expanding its sports and entertainment operations through the creation of a new global brand called ESP, an umbrella that includes two new units. ESP Properties, one of the…

SC Johnson Bundles Media Buying at PHD

Marketer spends $1 billion globally on media each year

In a battle of roster shops, SC Johnson has consolidated its media buying globally at PHD.  Previously, the business had been split between Maxus (traditional media) and PHD (digital media). The move…

WPP's Martin Sorrell Says Netflix Needs Ads to Pay for Original Content

Asserts that subscriptions alone are not enough

Martin Sorrell is never shy when it comes to expressing his opinion about other businesses, and the WPP Group CEO was at it again today, questioning whether Netflix can consistently…

WPP's Q1 Revenue Was Up 8%, but Holding Company Expects a 'Demanding Year' Ahead

With no World Cup or Olympics, growth is harder to come by

The ad industry's largest holding company said its first-quarter profits for 2015 are "well above target" but admitted, "2015 looks to be another demanding year." WPP Group's reported revenue rose 8…

WPP Digital Leader Mark Read Takes the Reins of Wunderman

Succeeds Daniel Morel as CEO

Daniel Morel is stepping down after more than 14 years as global CEO of Wunderman, giving way to Mark Read, a digital leader at parent company WPP Group who added chairman responsibilities…

S.C. Johnson Moves Global Media Planning to New Agency

PHD takes over from Maxus

S.C. Johnson is consolidating its global communications planning business at PHD, sources said. The Omnicom Media Group network, already on the company's media roster, takes over from WPP's Maxus, which was…

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