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Topic: WPP Group

MEC Wins Vodafone's Global Media Account Annual media spending exceeds $900 million

Vodafone has found an agency to succeed OMD on its global media account. WPP Group's MEC will take on the business, with annual media spending estimated at more than $900 million,…

April 10, 2014, 2:31 PM EDT

VW Expands Its Relationship With MediaCom Shop retains the global account for another 3 years

Volkswagen Group has re-upped with its longtime global media agency for another three years. MediaCom, which has worked with VW since 1998, will continue to handle media planning and buying for…

April 1, 2014, 11:57 AM EDT

JWT Names New Head of Latin America Stefano Zunino succeeds Jimmy Evans, who shifts to Blue Hive in London

JWT has named a new head of Latin America and has added Brazil back into the mix. Ten years ago, the WPP Group shop separated Brazil from the region, given that…

March 25, 2014, 1:41 PM EDT

B-to-B Firm Hopes Facebook-Look-Back-Styled Video Reels In Zuck, Martin and Marissa Eyeview's effort could be a reach, or brilliant

Who knows if Eyeview's stunt will work, but credit it for thinking outside the box. The personalized video technology firm is emailing a Who's Who of the advertising world a…

February 11, 2014, 11:45 AM EST

Maxus Names a Content Chief for North America Lori Greene has publishing, cable network experience

Maxus has turned to an executive with experience at publishers and cable networks to lead its content development in North America. As content director, Lori Greene will work closely with North…

February 10, 2014, 11:38 AM EST

Xaxis Merger Chases Programmatic Vision Finalizes union with 24/7 Media

The new Xaxis—now merged with 24/7 Media—officially unfurled its new corporate structure today. The union of the two entities, which are companion companies under WPP Group, created a supersized programmatic…

January 21, 2014, 1:59 PM EST

WPP Increases Stake in Russian Joint Venture Plans ultimate full ownership of WVI Group

WPP is boosting its stake in the WVI Group of companies, its joint venture partner for holding company brands in Russia, to 80 percent with the intent of full ownership.…

January 14, 2014, 9:49 AM EST

Geometry Gets Unilever U.S. Work New WPP shopper marketing unit

Geometry Global, the entity resulting from the merger last June of WPP Group’s G2, JWTAction and OgilvyAction retail marketing operations, has rung up an impressive early win, according to sources:…

December 3, 2013, 7:50 AM EST

Duda Named CEO at Johannes Leonardo Longtime Deutsch exec

Michael Duda has been named chief executive officer at Johannes Leonardo, a new role at the WPP agency. The 42-year-old will share the top executive function with the creative boutique’s…

November 26, 2013, 10:53 AM EST

GroupM Entertainment Names Adam Pincus to Programming Role Assumes new job after nearly 6 years at MediaCom

Adam Pincus, a longtime leader in branded content development at MediaCom, has assumed a new role at GroupM Entertainment under CEO Peter Tortorici. In his new job, Pincus becomes evp of…

November 19, 2013, 5:05 PM EST

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