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Topic: WPP Digital

WPP Digital Leader Mark Read Takes the Reins of Wunderman

Succeeds Daniel Morel as CEO

Daniel Morel is stepping down after more than 14 years as global CEO of Wunderman, giving way to Mark Read, a digital leader at parent company WPP Group who added chairman responsibilities…

WPP Buys Mobile Firm That Built NPR and NatGeo's Cool Apps

Bottle Rocket's 2013 revenue reached $17 million

WPP made its second investment in a mobile company since August, acquiring notable apps maker Bottle Rocket for an undisclosed sum. The holding company said Bottle Rocket—which has a bevy of…

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