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Topic: WPP

Here Are the Perks BuzzFeed and WPP Will Get From Partnering With Each Other

No. 1: tracking how content spreads

In an effort to marry analytics capabilities with a global roster of brands, GroupM and BuzzFeed on Thursday announced a one-year partnership to further harness the power of data and…

Coke Chooses 3 WPP Agencies for Its Next Big Global Ad Campaign

Ogilvy New York, Sra Rushmore and Santo make the cut

Coca-Cola has named the three agencies that will create its next global campaign after inviting a total of 10 shops to pitch ideas earlier this year. Coke confirmed to Adweek that the winning…

Capitalist Trappings Are Slow to Come to Cuba

But change is on the way

This week America takes another step toward normalizing relations with Cuba as it reopens embassies on the Caribbean's largest island. While the U.S. embargo remains in place, barring the business…

Inside Grey's Global Sweep of 113 Lions at Cannes

18 offices won, nearly double the amount in 2014

While Ogilvy & Mather received recognition as Cannes' Network of the Year, smaller WPP corporate sibling Grey generated much of the unofficial buzz at Cannes last week as it was awarded…

ThePostGame Will Partner With WPP's New Sports Entertainment Business

The goal? More branded videos

ThePostGame, a 4-year-old digital media property that reaches roughly 40 million people per month, is set to make a few major announcements. First up will be a sales and marketing…

Snapchat, WPP and Daily Mail Create an Agency for Vertical Mobile Video

It's a pivotal moment for the emerging ad format

CANNES, France—Snapchat, The Daily Mail and WPP have formed an ad agency for an increasingly mobile era, one that appears to be shifting dramatically toward content creation for vertical screens. The…

IPG Mediabrands Ups Jim Hytner to Global COO

Biggest move in first job changes under new CEO Henry Tajer

New IPG Mediabrands CEO Henry Tajer is beginning to make his presence felt. The top exec, who took over from Matt Seiler on May 1, today promoted Jim Hytner to global…

Vilified World Cup Brands Should Wonder if FIFA Sponsorship Is Worth the Trouble

Companies attract vitriol amid indictments, abuses

It was not a good day to be a World Cup sponsor. The anti-FIFA sentiment is growing so vocal and the corruption so deep that brands are starting to have…

Here Are the Top 100 Brands in the World

Apple regains top slot; tech generates $1 trillion in value

After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most…

WPP Makes Tamara Ingram One of the Highest-Level Female Execs in Advertising

And, she's not the only P&G account veteran moving up

Tamara Ingram, the chief of WPP's Team P&G group, has been promoted to a new post at the English holding company, becoming chief client team officer with oversight of all…

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