Topic: WPP
WPP mobile marketing agency Joule has tapped Daniel Rosen to be its global CEO, filling a position vacated by Michael Collins, who left last month to become CEO of mobile…
WPP Group, like most rival holding companies, is perfectly willing to acquire a big digital player like AKQA. But with Possible, WPP’s roll up of smaller digital shops, the parent…
Facebook has appointed one of U.K. advertising’s most high-profile players as the social network’s new head of Europe, the Middle East and Africa: Nicola Mendelsohn, executive chairman of the Karmarama…
WPP is looking closely at rival Publicis Groupe’s newly minted media partnership with Twitter, a deal revealed earlier this week that gives Publicis’ Starcom MediaVest Group access to Twitter's advertising…
Images account for nearly 50 percent of the average Facebook News Feed’s content. Assuming Facebook is a proxy for the entire Internet, then roughly half the pixels on the Internet…
After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and…
We all know consumers have never been so digitally connected, generating a limitless amount of data as they click, search and scan throughout each day. So it’s no wonder Big…
Just as Nielsen wants to eventually broaden its TV ratings to include in-home views across electronic devices, the digital radio industry has designs on modernizing the way advertisers look at…
Some five years ago, Coca-Cola’s Jonathan Mildenhall took his first tour of Asia after assuming the company’s top marketing job, and as one would expect, Miles Young, then regional chief…
