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Topic: WPP

The 4 Largest Holding Companies Are Now Involved in Federal 'Bid Rigging' Probe

WPP confirmed subpoena today

The federal government's investigation into allegations of antitrust practices at major ad agencies has expanded to include WPP, the world's largest holding company. WPP this morning released the following statement on…

Here's How Each Major Ad Agency's Stock Is Looking as the Industry Prepares for the Trump Era

Cautious optimism despite uncertainty and low growth

Before Nov. 8, the big advertising holding companies faced a straightforward, slow-growth future. The business would continue to evolve, and the agencies would continue to adapt by expanding their capabilities,…

WPP Consolidates All Global Data Assets in One Place as Digital Media Race Heats Up

New platform lets GroupM clients pick and choose services

WPP's media division GroupM announced today that it will combine all existing global data analytics and digital media assets under the [m]PLATFORM umbrella to create what it calls the ad…

Advertising Leaders Predict a 'Period of Uncertainty' Following Trump's Surprise Win

WPP, Omnicom stocks drop after news

Donald Trump's surprise win in the U.S. presidential election has dominated headlines around the world today, and the advertising industry is no exception. International stock prices took a deep dive immediately…

With All Eyes on NFL Streaming, Jack Dorsey Pins Twitter's Future on Live Content

CEO talks his plan to grow the platform

COLOGNE, Germany—The future of Twitter may be live, but CEO and co-founder Jack Dorsey couldn't make it to Dmexco to give his speech in person. Instead, Dorsey held a video…

The Agency Review Frenzy Shows No Sign of Stopping. Here's Who's Winning

Omnicom tops the list

Last year's unprecedented string of Mediapalooza agency reviews involving some of the world's biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by…

To Help Fight Fraud and Piracy, GroupM Has Named a 'Brand Safety' Executive

John Montgomery takes on a new role

GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety. Reporting up to global chief digital officer Rob Norman,…

Pharma Giant GSK Consolidates Its Global Agency Roster Across 4 Holding Companies

Internal memo calls it an 'agency simplification'

In 2015, GlaxoSmithKlein and Novartis completed a deal worth more than $20 billion that combined the two companies' assets. In November of that year, various sources reported that the newly…

Mobile Ad Study Finds Interstitials Only Slightly Better Than Banners for Being Seen

Consumers work hard to avoid all of them

Interstitial ads might not be much more promising for marketers than banner ads. And it appears neither format has much of an effect on mobile viewers. According to the results of…

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Unveils new API and $1 billion goal

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO. Three months later, his star rose higher when…

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