Topic: Worldwide Developers Conference

Everything Marketers Need to Know About Apple Music and New Mobile Software

No windfall of ad data, for now

At its Worldwide Developers Conference today, Apple launched its new Music service and new mobile software that takes on its top rival Google. But marketers interested in tapping Apple's potential…

How Drake's Vintage Jacket Nearly Stole the Apple Music Show

Hip-hop notable creates big buzz

One thing seems certain: Apple would be even richer if it mass-produced that jacket Drake wore today. The iTunes company launched its new music service with an assist from the…

Apple to Challenge Spotify in Internet Radio

Music service expected to be unveiled at developers conference

Apple's anticipated launch of a new music streaming service will be the "highlight" of its annual Worldwide Developers Conference in San Francisco on Monday, The Wall Street Journal reported. The company…