Topic: The Works

Actor Enacts a Whale Killing, With Himself as the Whale, in Shocking PSA

Sea Shepherd's 'Ultimate Death Scene'

The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating…

iCrossing Nabs Two Beam Brands, Expands Role With Liquor Giant

Will handle all digital for DeKuyper and Laphroaig

Beam Inc. has selected iCrossing to lead digital marketing around its DeKuyper and Laphroaig brands, marking an expansion of the New York-based interactive firm's role with the spirits giant. Since July…

Incumbents Win Global Jim Beam Pitch

Three shops band together to pitch business

Jim Beam has sided with the incumbents. Three agencies that work on the bourbon brand in different regions—StrawberryFrog in the U.S., Jung von Matt in Germany and The Works in Australia—have…