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Topic: women's magazines

More Magazine Gets Luxe Redesign to Reflect Its High-Income Audience

Women's title boasts industry's most affluent readers

If you had to guess which women's magazine had the highest median household income, what would you say? Perhaps Harper's Bazaar? Maybe Vogue? As it turns out, the answer isn't an…

Beauty Brands Partner With Women's Mags For Girl-Powered Videos

Sponsored series tap into female-empowerment ad trend

For more than a year, brands like Dove, Pantene and Always have flooded the airwaves with ads pushing pro-female messages. When it comes to cosmetics companies, however, taking the traditional…

Bauer Launching Three New Titles

Gen-X women's title Closer to debut with 2m copies

In a counterintuitive move given the sorry state of newsstand sales, Bauer Publishing, the company behind single-copy staples like Woman’s World, In Touch and Life & Style Weekly, is launching…

Redbook Redesign Puts Focus on Fashion, Beauty, Shopping

Say goodbye to Crock-Pot recipes

Redbook, which has tried to break itself away from the women's magazine pack by aiming at young, married moms, has now decided that those women would like fewer parenting tips…

Women's Health Launches 'Next Fitness Star' Competition

Magazine hopes to expand into TV series

From The Next Food Network Star to the Next Action Star, we've seen a bevy of reality competitions attempt to find the latest, greatest fill-in-the-blank. Now, Rodale's Women’s Health is…

Lucky Shake-Up Puts Focus on E-Commerce

Execs insist print magazine isn't going away, though

Lucky magazine, the Condé Nast shopping-focused fashion title, is shaking up its strategy and its executive ranks. Today, the company announced that Lucky is launching a new e-commerce platform and…

Redbook, Now for Parents

Mini-magazine for parents will be included with November issues

Redbook-reading moms will get something extra with their November issues of the women’s service magazine. Using subscriber data to target readers with kids aged 12 and under, Redbook is polybagging…

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