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Topic: Women's Issue

How Thin Mints and Do-si-dos Have Empowered Generations of Girl Scouts

And prompted Americans to buy cookies year after year

The Academy Awards of 2016 served up plenty of memorable moments, but none more surprising than host Chris Rock goading attendees into lining up behind a good cause. "I want…

It's Time for Marketing's 'Token Women' to Shatter the Glass Holding Others Down

We've broken through. Now let's make room for more

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I…

This Week's Must-Haves: a Stylish Smart Bracelet That Helps Keep Women Safe

Plus, a chic tennis tote and outdoor wine glasses

This week, the Adweek staff is highlighting a stylish wearable that does more than your typical fitness tracker, a tennis tote from Tory Sport and a USB-rechargable gel mani kit.…

This L.A. Shop Helps Brands Create Marketing Strategies With Designs to Match

It's worked for Mr. Clean, Coffee-mate and others

Specs Who President Chris Lowery and founder and ecd Margo Chase What Design and brand consultancy Where New York and Los Angeles Chase Design Group knows how to make something pretty—they're designers after all—but they like to…

Check Out Gayle King's Colorful, Down-to-Earth Home Away From Home at CBS

Busy host and magazine editor favors the traditional

Since CBS This Morning debuted in 2012, it's enjoyed steady gains for the network in the daypart. It's the fastest-growing network morning show, in fact, averaging 1 million more viewers…

Q&A: What It Means to Be the First Female Editor of a National Sports Mag

ESPN The Magazine's Alison Overholt

Specs Current gig Editor in chief, espnW and ESPN The Magazine Previous gig Editor in chief, espnW Age 39 Twitter @alisonoverholt Adweek: There's been a lot of buzz around the fact that you're the first…

How Brooke Shields Keeps Up With Her Kids on Snapchat

And prepares for guest hosting gigs on Today

Specs Age 50 Claim to fame Star of the Flower Shop Mystery movie series on Hallmark Movies & Mysteries (the latest installment, Snipped in the Bud, premieres April 24 at 9 p.m.) Base…

Why Healthcare Advertisers Should Really Consider Women's Perspectives in Campaigns

Rx: Provide useful info, promote conversation

These days, women make more health and wellness decisions for themselves and their families than ever before. "They really are the chief health officers," said Lynn O'Connor Vos, CEO at…

Is Opportunity Equality as Important as Gender Equality in Forging Ad Careers?

Dentsu’s Cruz-Jayme on helping women prove their worth

Merlee Cruz-Jayme is Asia's fifth most-awarded creative director and one of the best-known advertising executives in her native Philippines. She's also a member of that rare club of women who…

Meet 4 Influential Women in Marketing and Media Who Are Creating a Culture of Change

Bold moves and big swings

  brightcove.createExperiences(); Name one industry today that is untouched by the extraordinary pace of progress. Breakthrough technologies and the consumers who use them…

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