Topic: WME

5 Things to Consider When Trying to Match the Right Celebrity With Your Brand

Going beyond the latest pretty face

There's no question that a celebrity can bring instant attention to your marketing campaign. Celebrities can serve as megaphones for your message, take your brand into a new category or market,…

Meet the 30 Most Powerful Women in Sports

From center court to C-suite, they're dominating the starting lineup

There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought…

How Droga5 Branded Dwayne 'The Rock' Johnson as It Would Any Consumer Product

'Project Rock' brings motivation (and products) to millennials

When Droga5 sold a 49 percent stake to Hollywood talent agency William Morris Endeavor in the summer of 2013, there was plenty of speculation about how each side might leverage…

This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

Media royalty founded TheAudience

In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage)…

Droga5 Found Its Newest Client, NRG Energy, Through Old-Fashioned Matchmaking

WME's sports unit made the connection

Droga5's deal with William Morris Entertainment continues to pay dividends. WME's 49 percent investment in the agency has led to choice creative projects for WME clients like Dwayne "The Rock" Johnson.…

Adweek and Clio Sports Celebrate the Craft of Sports Marketing

It has the power to enthrall—and engage—consumers like nothing else

We've all had them. They might have come via TV or a live event, through personal participation or from reading the paper or listening to the radio. They are those…

With $18 Billion in Media Up for Grabs, This Is a Huge Year for Dealmakers at Cannes

Keep an eye on acquisitions and recruiting, too

Beyond the judging, schmoozing and general bacchanalia of the Cannes Lions International Festival of Creativity is a significant amount of wheeling and dealing, be it to acquire an agency or…

Droga5 Sells Sizable Stake to WME

Deal pegged at $115 million

Droga5 will sell a large minority stake to William Morris Endeavor, the companies announced Thursday. The deal, estimated at $115 million for 49 percent of the agency, follows Droga5's wildly successful…