Topic: Wix

Super Bowl Ads Low on Testosterone, High on Cultural Awareness

After a year of scandals, frat-boy humor gets shut down

Can you hear that? That's the sound of the National Football League breathing a huge sigh of relief that advertisers still want to sidle up to the Super Bowl buffet,…

Only 46% of Super Bowl Advertisers Will Score Consumer Engagement

Pepsi, Dove Men and GoDaddy poised to win

Less than half of the advertisers for Super Bowl XLIX should expect consumer brand engagement from their $4.5 million spots, according to Brand Keys 13 Annual Super Bowl Ad Engagement…

Retired NFL Stars Find Absurd New Callings in Super Bowl Ad for

Meet Brett Favre the butcher and Terrell Owens the baker is gearing up to make its Super Bowl advertising debut, and it has tapped five storied ex-NFL stars—Brett Favre, Terrell Owens, Emmitt Smith, Larry Allen and Franco Harris—to help…

Israel's Silicon Wadi

How booming Web ventures are transforming hip, arty Tel Aviv into a top city for startups

Avishai Abrahami sits on the rooftop patio of his five-year-old Web company,, contemplating the scene below. The Mediterranean Sea gleams in the late afternoon sun, shedding rays on the…