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Topic: Witches of East End

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Seeing Spots: Lifetime Branding Effort Looks an Awful Lot Like Splashy Hotel Ad Cosmopolitan of Las Vegas creative bowed last summer

A new sizzle reel designed to raise Lifetime’s brand profile ahead of the 2014-15 upfront season may look awfully familiar to the people who developed a certain nerve-jangling hotel campaign…

April 1, 2014, 5:39 PM EDT

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