Wish-Bone | Adweek Wish-Bone | Adweek
Advertisement

Topic: Wish-Bone

Type
BBDO Wins Wish-Bone Previously at BFG 9000

BBDO New York has further strengthened its relationship with Pinnacle Foods by adding the company’s newly-acquired Wish-Bone brand. The line of salad dressings had previously been handled by Barton F.…

February 7, 2014, 2:00 PM EST

Unilever Mobile Effort Garners 87% Purchase Intent Lift CPG utilizes captcha-based ads

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited…

June 24, 2013, 12:00 AM EDT

Advertisement