Topic: Wish-Bone

BBDO Wins Wish-Bone

Previously at BFG 9000

BBDO New York has further strengthened its relationship with Pinnacle Foods by adding the company’s newly-acquired Wish-Bone brand. The line of salad dressings had previously been handled by Barton F.…

Unilever Mobile Effort Garners 87% Purchase Intent Lift

CPG utilizes captcha-based ads

Unilever's mobile display ads for its Wish-Bone Italian salad dressing drew an 87 percent purchase intent lift for a spring campaign that recently wrapped, according to the company, which cited…